Effect of Loving God :
Goal of Human Form Of Life :
Love of God :
Real Result of Devotional Service :
The real result of devotional service is the awakening of pure love for the Supreme Personality of Godhead, which continues under all circumstances.
Srimad Bhagavatam 5.24.19,
Result of Inoffensive Chanting :
When one is accustomed to inoffensive chanting, then his fruit is that he is promoted to pure love of Godhead or Prema.
In our conditional stage, we cannot worship Radha and Krishna. Radha-Krishna-seva is for them who have developed spontaneous love for God.
Life without love is useless and poor they say, Appoint me in thy service, Oh Lord with Love as my pay.
Bhaktisiddhanta Sarasvati Thakura.
Srimad Bhagavatam does not allow its followers to ask anything from God except eternal love towards Him.
Love of God is transcendental to liberation [mukti], and thus it is called the fifth stage of spiritual realization, above the stage of liberation.
Srimad Bhagavatam Introduction.
Simply by chanting the holy name of Lord Krishna, one can be freed from all undesirable habits. This is the means of awakening all good fortune and initiating the flow of waves of love for Krishna.
Chaitanya caritamrita Antya Lila 20.11