So we are trying to spread this Krsna consciousness movement. It is very difficult task because people are so much addicted to material enjoyment that they do not like this movement, Krsna consciousness, although this is the objective, aim, and ultimate goal of human life: how to revive our Krsna consciousness. Since we have forgotten Krsna... Krsna means God. Krsnas tu bhagavan svayam [SB 1.3.28]. This is the verdict of the Vedic literature, that people are searching after God, making great research work to find out what is God. Most people, they are not interested in God. At the present moment, especially in this Kali-yuga, they are not interested in God consciousness.
By H.D.G. Srila Prabhupada
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