Prabhupada: Krsna has many names. Krsna has name Govinda. It is not three letters. It is more than that. Krsna has so many thousands names. Advaitam acyutam anadim ananta. So therefore Krsna advises for the beginners, "Just try to remember Me in this way-raso 'ham apsu kaunteya [Bg. 7.8] -- I am the taste of the water." The water you must be drinking twice, thrice, four times. So when you drink water, the taste satisfies your thirst. So if you simply remember, "This taste is Krsna," that is Krsna conscious.
By H.D.G. Srila Prabhupada
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