So this world, however faithfully you give service, it will be never recognized -- because it is hallucination, illusion. You are serving your senses. You are not serving any person. You are serving your senses. So when one comes to this position, he understands that "I am actually servant, but I am posing myself falsely as master." That is real sense. Then whose servant I am? I am Krsna's servant. Therefore Krsna comes and demands: sarva-dharman parityajya mam ekam saranam vraja [Bg. 18.66]. We have forgotten that. We have forgotten Krsna and Krsna's service. That is maya. Therefore Krsna comes again and again as Himself, as a devotee, or he sends His servitors, His Vaisnava, to preach this cult, Krsna consciousness, that "Educate people to serve Krsna, to serve Me." Krsna says, sarva-dharman parityajya mam ekam saranam vraja. We are also preaching this cult, that "You serve Krsna." Krsna says, man-mana bhava mad-bhakto mad-yaji mam namaskuru [Bg. 18.65]. We are preaching this cult. So we are not manufacture anything. This Krsna consciousness movement is nothing concocted. It is fact. Everyone is servant, but at the present moment he's serving maya. So, instead of serving maya, let him serve Krsna, the original Personality of Godhead. This is the Krsna consciousness movement.
By H.D.G. Srila Prabhupada
Comments