That is explained by Sri Caitanya Mahaprabhu: jivera svarupa haya nitya krsna dasa [Cc. Madhya 20.108-109]. That is his real charactertistic. He is eternal servant of God, or Krsna. This is characteristic. So if you don't serve God, then you have to serve dog. But you have to serve. You see practically. So many godless persons, they have no family, no affection, no position, no home, nothing. But still he keeps a dog to serve. This is the characteristic. Because he has nothing to serve, he has no wife, no children, no (indistinct), nothing, so he must have somebody, keep a dog. Just see practically. He cannot avoid service. That is your characteristic. If you don't serve God, then you have to serve dog. Now make your choice, whether you shall spoil your life by serving dog and become next life a dog, or by serving God, you, next life you become a god. Make your choice. This is Krsna consciousness movement.
By H.D.G. Srila Prabhupada
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