The Vedas recommend that in the present age the most effective means of achieving self-realization is to constantly hear about, glorify and remember the all-good supreme Lord, who is known by numerous names. The most important names in this age ‘Krsna’, which means ‘he who is all attractive’, another is ‘Rama’ which means ‘He who is the reservoir of all pleasure’, and ‘Hare’ indicates the inconceivable energy of the Lord.
The members of ISKCON follow the recommendation in the Vedic scriptures and are seen constantly seen chanting Hare Krsna Hare Krsna Krsna Krsna Hare Hare / Hare Rama Hare Rama Rama Rama Hare Hare. This sublime chanting puts us in direct contact with the Supreme Lord through the transcendental sound vibration, of his holy names and gradually awakens us to our original and eternal relationship with God.
The primary mission of ISKCON is to encourage all of the members of the human society, to devote at least some portion of their time and energies to this process of hearing and chanting about God. In this way they will eventually come to the realization that all living beings are spirit souls, eternally related to the Supreme Lord in service and in Love.
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