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Here is a five part series focusing on the five A's in chanting the Holy names. Mahanidhi Swami Maharaja gives some very nice advice and realisations on this subject

1. Attraction

The inestimable power of Krsna's attraction acts everywhere in creation from the atoms to the cosmos. From the invisible movements of neutrons and electrons to the vast stellar orbits of huge planets and galaxies, Krsna exerts His influence through His powers of gravity and attraction. Krsna is the most beautiful and attractive person in all the worlds. In the spiritual realm every man, woman, child, bird, beast, insect, tree, plant, lake, river, valley, hill and mountain feels natural and spontaneous attraction to Krsna's ever fresh and sweet names, forms, qualities and pastimes.

Despite all these amazing truths, we have no attraction for chanting Krsna's holy names. Sri Caitanya depicted the plight of the struggling sadhaka in the Siksastaka: durdaivam idrsam ihajani nanuragah, "Oh Lord! I am so unfortunate that I have no attachment for chanting Your holy names." The following prayer will help one increase his attraction for chanting Hare Krsna:

"O Krsna! There is so much attraction within me, but why don't I have any attraction to Your holy names? I am attracted to so many sweet sounds, forms, tastes, smells and objects of touch. But all these material attractions pull me further and further away from You. My favorite attractions are in reality nothing but distractions from You. O Krsna! Please enchant my heart and captivate my restless mind. Please bless me with the matchless wealth of attraction to Your holy names."

Taken from The Art of Chanting Hare Krsna by Mahanidhi Swami