Today is Bhadra-purnima. Srimad-Bhagavatam (12.13.13) states, “If on the full moon day of the month of Bhadra one places Srimad-Bhagavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination.” As explained in the purport, “One should place Srimad-Bhagavatam on a golden throne because it is the king of all literature. On the full-moon day of the month of Bhadra, the sun, which is compared to this king of literatures, is present in the constellation Leo and looks as if raised up on a royal throne. (According to astrology, the sun is said to be exalted in the sign of Leo). Thus one may unreservedly worship Srimad-Bhagavatam, the supreme divine scripture.”
In Krsna-lila-stava (412–416), Srila Sanatana Gosvami prays, “O Srimad-Bhagavatam, O nectar churned form the ocean of all the Vedic scriptures, O most prominent transcendental fruit of all the Vedas, O You who are enriched with the jewels of all spiritual philosophical conclusions, O you who grant spiritual vision to all the people of the world, O life-breath of the Vaisnava devotees, O Lord, You are the sun which has arisen to dispel the darkness of the Kali-yuga. You are actually Lord Krsna, who has returned among us.
“O Srimad-Bhagavatam, I offer respectful obeisances unto You. By reading You one attains transcendental bliss, for Your syllables rain pure love of God upon the reader. You are always to be served by everyone, for You are an incarnation of Lord Krsna.
“O Srimad-Bhagavatam, O my only friend, O my companion, O my teacher, O my great wealth, O my deliverer, O my good fortune, O my bliss, I offer respectful obeisances unto you.
“O Srimad-Bhagavatam, O giver of saintliness to the unsaintly, O uplifter of the very fallen, please do not ever leave me. Please become manifested upon my heart and my throat, accompanied by pure love of Krsna.”
Bhadra-purnima is also the date on which Srila Prabhupada took sannyasa. When asked, “Are you going to America?” he replied, “No, Srimad-Bhagavatam is going to America—I am going with it.”