The Lord is so kind to us that He can be present before us personally
in the form of transcendental sound, but unfortunately we have no
taste for hearing and glorifying the Lord's name and activities. We
have already discussed developing a taste for hearing and chanting the
holy sound. It is done through the medium of service to the pure
devotee of the Lord.
Srimad Bhagavatam 1.2.17 purport
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