The advancement of modern civilisation is zero, but if you add many thousands of zeros, does the value increase? No, it simply remains zero. But if you add a "one" it will increase the value. That "one" is Krishna consciousness. That will make this material civilisation important -- a hundred, a thousand times more important.
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Perth 1975 - Srila Prabhupada
In the month directly following Srila Prabhupada's Ratha-yatra visit -- July 1974 -- sankirtana enthusiasm reached unprecedented heights. More than ever, the devotees were convinced that Prabhupada's primary concern was for his books to be published and distributed widely. They had heard from Madhudvisa Swami that Prabhupada's first comments to him in the car on his arrival, were "How is the book distribution?"
For the book distributors, this was significant. If books were the basis of the Krsna consciousness movement, then book distribution was, and would continue to be, the basis of their lives. Thus they rallied to distribute over $40,000 worth of literature for July 1974, "clocking-in" as the world's leading book distributing zone for the month.
- From "The Great Transcendental Adventure" by HG Kurma Prabhu
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