“We are giving Krishna consciousness—that is loving, real loving. We are giving [people] eternal life, eternal bliss. Unless we love them, why we are taking so much trouble? The preacher must love the people. Otherwise, why he is taking? He can do it for himself at home. Why he is taking so much trouble? Why at eighty years old I have come here if I do not love? So, who can love better than a preacher?”
— Srila Prabhupada, Morning Walk, Perth, May 17, 1975
Source: https://girirajswami.com/blog/?p=18640
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