The Supreme Lord has infused His transcendental name with all of His potencies and offered it to humanity. One who has sufficient faith in Lord Krsna's name is eligible to chant, and only one who chants the name is properly executing the prescribed duties of the human being. He is called an adhikari or possessor of the holy name.

The holy name is so potent that chanting does not depend on conditions of time, place, rules, cleanliness, and so on. Pious activities, such as the giving of charity, the performance of sacrifices, the taking of ablutions, or the recitation of Vedic mantras are all regulated by stringent rules. But for the chanting of the holy name, the only prerequisite is faith. One who takes shelter of the holy name with unflinching faith will attain all perfection.
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