tesam jnani nitya-yukta
eka-bhaktir visisyate
priyo hi jnanio tyartham
aham sa ca mama priyah
"Of these, the wise one who is in full knowledge in union with Me through pure devotional service is the best. For I am very dear to him, and he is dear to Me." (Bg. 7.17)
He who is in Krsna consciousness does not care for material distress, insult or honor because he is aloof from all these.
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