[Lord Krishna to Arjuna]: Of sacrifices I am the chanting of the holy names [japa]...

Of all the sacrifices, the chanting of

Hare Krishna Hare Krishna Krishna Krishna Hare Hare

Hare Rama Hare Rama Rama Rama Hare Hare

is the purest representation of Krishna. Sometimes animal sacrifices are recommended, but in the sacrifice of Hare Krishna, Hare Krishna, there is no question of violence. It is the simplest and the purest.

(Bhagavad-gita As It Is 10.25)

Other yajïas prescribed in the Vedic literatures are not easy to perform in this age of Kali, but the saìkértana-yajïa is easy and sublime for all purposes. (BG 3.10)

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