Festival days such as Rama-navami are a prime opportunity for spiritual advancement and purification. Srila Prabhupada stated in a Rama-navami lecture in Hawaii on the 27th March, 1969:
“There is no difference between His form, His name, His pastimes, and Himself. He’s absolute. Therefore either you chant the holy name of Rama or you see the statue of Rama or you talk of His pastimes, transcendental pastimes, everything, that means you are associating with the Supreme Personality of Godhead. So we take advantage of these days when the incarnation of God appears or disappears, and we try to associate with Him. By His association we become purified. Our process is purification. Krishna consciousness means simply we are purifying our consciousness.”
Thus by associating with Lord Rama on His appearance day through hearing and speaking about His pastimes, chanting His holy name, and seeing His Deity form, Vaishnavas can become purified and further develop their love for the Lord.
When the Lord appears as Krishna, He descends in His original form as the enjoyer, and through His sweet pastimes captures the hearts of His devotees. However, many of Lord Krishna’s pastimes are confusing for ordinary persons because He acts in ways that ordinary persons should not.
Lord Ramachandra appears in a different mood; in this incarnation, the Lord’s activities are such that ordinary and materialistic persons cannot find fault with Him. Rama sets an example of the perfect king, husband, son, friend, and master.
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