This last Live to Give campaign from the BBT ran from September 21st, 2021 through January 7th, 2022. Several devotees around the world participated. Many full-time sankirtan devotees, traveling sankirtan parties, participated as well as families, children, and congregations members participated part-time and weekends for this occasion. This year’s campaign tried many new approaches to preaching and book distribution:
- Devotees set up tables/displays for Gita Jayanti (also known as World Gita Day) and inspired congregation members to sponsor Bhagavad Gitas.
- Training seminars were organized to empower new book distributors on how to distribute books.
- Devotees all over the world, irrespective of how big or small their teams were, headed out to street corners, door to door, store to store distributing Bhagavad Gita.
- Attractive gift packages, which included a Bhagavad Gita, prasadam cookies, and a personally signed note, were distributed door to door on doorknobs. The recipients responded by sending thank you notes and return gifts.
- Tens of thousands of books were distributed through the Motel Gita Program to motels, hospitals, nursing homes.
- The Little Free Library team distributed thousands of books throughout numerous neighborhoods.
- Spanish and English books in more than 50 stores all over the Bay Area including major cafe chains like Starbucks, San Jose Flea market, and many others.
- The Wisdom of the Sages Podcast advertised the Live to Give Campaign to its listeners all across North America and many of the listeners enthusiastically called and ordered cases of Gita either for themselves or for their family and friends.
Also new this year were some different COVID precautions and specific methods of book distribution. Such as contactless deliveries, distribution through phone, social media distribution, and calling parties.
Read more: https://iskconnews.org/live-to-give-recap/
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