Very few souls take to the path of pure unmotivated loving devotional service to God. This is because the gross or subtle egoistic disposition of the typical soul of this world prevents him/her from whole heartedly serving someone whom he/she considers "someone else". The typical soul wants to serve himself or those closely related to him materially.
This false ego is the fundamental reason for souls being averse to God. Once one understands that God is actually his most intimate relation, the