Krsna is so attractive, yet our material desires constantly bounce back up like a ball in water. We push it down, but then it always pops back up. How about that? Krsna will always win in the end because Krsna is the most attractive, however maya also appears to be attractive. Not as attractive as Krsna, but enough to make you think, “Yes, you can have Krsna, but He is far away. But I am here right now. You also have to live now. I mean of course, pure love of God is a beautiful and desirable thing, but what about now?” So this is the ongoing difficulty. However, by regular practice of Krsna consciousness, we are assured to always get more and more attracted to Krsna, and less and less to maya. So in this way, Krsna will always win!