During the prestigious World Food India 2024 event, held in New Delhi on September 19-22, 2024, Haribol Foods made a significant impact with its strong presence and innovative offerings. The event, known for attracting global leaders in the food industry and thousands of attendees, provided an ideal platform for the company to showcase its commitment to ethically sourced and traceable food products. Haribol’s participation included displaying its wide-ranging products, which feature cruelty-free A2 dairy items such as cow ghee, flavored milk, curd, and paneer, alongside non-dairy offerings like cold-pressed oils, ready-to-eat khichdis, and Himalayan honey variants.
Led by Krishna devotees, Haribol Foods has a “Bhakti Yoga in Business” vision that shapes its mission, business strategies, processes, and products.
During the event, Haribol secured a strategic partnership with Reliance Retail – the world’s largest retail chain. This partnership will bring Haribol’s diverse product range to over 4,000 Reliance Retail outlets across the country. These outlets span various formats, from supermarkets to hypermarkets, ensuring ethically sourced products reach a wide array of consumers.
The event also marked the launch of Haribol’s entry into UHT category milk, a chemical preservative-free A2 milk packed in Tetra Pak cartons with a long shelf life. This new offering will be available in temples and retail outlets across India and the world, providing devotees with a sustainable dairy alternative.
The company’s participation in the event was further elevated by the distribution of ISKCON’s Khichdi Prasadam. Throughout the event, over 10,000 attendees were able to receive and taste the spiritual offering.
Read more: https://iskconnews.org/haribol-foods-makes-waves-at-world-food-india-2024/
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