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• Krishna and His name are non-different (Namo namino abhinatwa)

• The Lord's name has descended from Goloka (Goloker premadhana harinaam sankitan)

• Invested with the Lord's spiritual potency

• Purifies the heart and mind

• The chanting process is simple, sublime, and all-auspicious; even a child can take part

• Frees one from sinful reaction and material bondage;

• Chanting "Rama" gives the same result as chanting the 1000 names of Vishnu

• Chanting once "Krishna" has the same potency as 3x the 1000 names of Vishnu

• Also effective for someone who is not even aware of its potency

• Contains the benefits of all other Vedic rites; to be chanting is the same as having performed all the Vedic    processes of purification

• The means in this age for attaining pure love of God (Krishna-prema)

• Protects you from maya and falldowns (Bg 9.31p)

• Purifies the whole atmosphere

• Yields the same results as the processes of previous yugas

• Elevates one even from a low background

• The only possible process in this age: everything else is too difficult to execute (Bg 8.11p last para)

• Chanters are most attractive to Krishna

• All the Vedic knowledge is contained within the maha-mantra, the essence of the Vedas is to chant, and by chanting one realizes the meaning of the Vedas

• The ultimate means to attain the ultimate success

• "By once chanting the holy name of the Lord, which consists of the two syllables hari, one guarantees his path to liberation." (Skanda Purana)

• "Simply by chanting one holy name of Hari, a sinful man can counteract the reactions to more sins than he is able to commit." (Brhad-Vishnu Purana)

• "If one chants the holy name of the Lord, even in a helpless condition or without desiring to do so, all the reactions of his sinful life depart, just as when a lion roars, all the small animals flee in fear." (Garuda Purana)

• Refer also to the story of Ajamila and the story of the Yavana

• "Whatever result was obtained in Satya-yuga by meditating on Vishnu, in Treta-yuga by performing sacrifices, and in Dvapara-yuga by serving the Lord's lotus feet can be obtained in Kali-yuga simply by chanting the Hare Krishna maha-mantra." (SB 12.3.52)

• "To say nothing of the spiritual advancement of persons who see the Supreme Person face to face, even a person born in a family of dog-eaters immediately becomes ligible to perform Vedic sacrifices if he once utters the holy name of the Supreme ersonality of Godhead or chants about Him, hears about His pastimes, offers Him beisances or even remembers Him." (SB 3.33.6)

• "My dear Narada, actually I do not reside in My abode, Vaikuntha, nor do I reside within the hearts of the yogis, but I reside in The glories of Holy Namethat place where My pure devotees chant My holy name and discuss My form, pastimes and qualities." (Padma Purana)

• "O King, constant chanting of the holy name of the Lord after the ways of the great authorities is the doubtless and fearless way of success for all, including those who are free from all material desires, those who are desirous of all material enjoyment, and also those who are self-satisfied by dint of transcendental knowledge." (SB 2.1.11)

• "Those who are actually advanced in knowledge are able to appreciate the essential value of this age of Kali. Such enlightened persons worship Kali-yuga because in this fallen age all perfection of life can easily be achieved by the performance of sankirtana." (SB 11.5.36)

• "Living beings who are entangled in the complicated meshes of birth and death can be freed immediately by even unconsciously chanting the holy name of Krishna, which is feared by fear personified." (SB 1.1.14)