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The idea is that if you once see Krishna, then you will forget all this nonsense material enjoyment. That is seeing Krishna. No more. Svamin krtartho ’smi varam na yace (Caitanya Caritamrta Madhya 22.42). "My dear Lord I don’t want anything." Dhruva Maharaja went to see Krishna to get the kingdom of his father, but when he saw Krishna, Vishnu offered, "Now, whatever benediction you want, you take." He said, svamin krtartho ’smi varam na yace, "My dear Lord, I have no more any desire." That is Krishna seeing. That if you want to see Krishna for some business, that "I shall see Krishna...." Of course, if you are eager to see Krishna, the motive may be different, but somehow or other, due to your eagerness, you’ll see Krishna. That is the only qualification.
 

In another poetry Rupa Gosvami says, krsna-bhakti-rasa-bhavita matih kriyatam yadi kuto ’pi labhyate. The Krishna consciousness, I have taken this from this word krsna-bhakti-rasa-bhavita matih.This is actual translation in Sanskrit or...krsna-bhakti-rasa-bhavita matih. So, Rupa Gosvami advises that "Krishna consciousness, if it is possible, please purchase. Don’t delay." Krsna-bhakti-rasa-bhavita matih kriyatam. "Purchase immediately!" Krsna-bhakti-rasa-bhavita matih kriyatam yadi kuto ’pi. "Where it is available? It is very nice thing." "Yes, it is available. You can purchase. The movement is going on." "And what is the price?" "Price?" "It is such a nice thing; you have to pay price." "Yes, there is a price." "What is that?" Tatra laulyam ekalam mulyam: "Simply your eagerness. That is the price. This price you have to pay." Then you get Krishna. Immediately. Krishna is not poor. And the Krishna-seller, the Krishna devotee, he is also not poor. He can distribute Krishna free. And he’s doing that. Simply you have to purchase by your eagerness. That is wanted. Tatra laulyam. "Oh, eagerness? I have got eagerness." "Oh, it is not so easy." Tatra laulyam ekalam mulyam janma-koti-sukrtair na labhyate: "This eagerness cannot be achieved even by pious activities for millions of births." If you simply go on doing pious activities.... Because without being pious, you cannot approach Krishna. So if you go on doing simply pious, janma-koti-sukrtaih... Sukrti means pious activities,.... Still, this eagerness is not awakened.
 

So this eagerness is a very important thing. But it can be awakened by the association of devotees. Therefore we are giving chance to everyone to invoke that eagerness. Then you will see God eye to eye. It is not difficult....

(Lecture on Srimad Bhagavatam 1.2.12, Los Angeles, August 15, 1972)-Srila Prabhupada.