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The idea is that if you once see Krishna, then you will forget all
this nonsense material enjoyment. That is seeing Krishna. No more.

Svamin krtartho ’smi varam na yace (Caitanya Caritamrta Madhya 22.42).
"My dear Lord I don’t want anything." Dhruva Maharaja went to see
Krishna to get the kingdom of his father, but when he saw Krishna,
Vishnu offered, "Now, whatever benediction you want, you take." He
said, svamin krtartho ’smi varam na yace, "My dear Lord, I have no
more any desire." That is Krishna seeing. That if you want to see
Krishna for some business, that "I shall see Krishna...." Of course,
if you are eager to see Krishna, the motive may be different, but
somehow or other, due to your eagerness, you’ll see Krishna. That is
the only qualification.

In another poetry Rupa Gosvami says, krsna-bhakti-rasa-bhavita matih
kriyatam yadi kuto ’pi labhyate. The Krishna consciousness, I have
taken this from this word krsna-bhakti-rasa-bhavita matih. This is
actual translation in Sanskrit or...krsna-bhakti-rasa-bhavita matih.
So, Rupa Gosvami advises that "Krishna consciousness, if it is
possible, please purchase. Don’t delay." Krsna-bhakti-rasa-bhavita
matih kriyatam. "Purchase immediately!" Krsna-bhakti-rasa-bhavita
matih kriyatam yadi kuto ’pi. "Where it is available? It is very nice
thing." "Yes, it is available. You can purchase. The movement is going
on." "And what is the price?" "Price?" "It is such a nice thing; you
have to pay price." "Yes, there is a price." "What is that?" Tatra
laulyam ekalam mulyam: "Simply your eagerness. That is the price. This
price you have to pay." Then you get Krishna. Immediately. Krishna is
not poor. And the Krishna-seller, the Krishna devotee, he is also not
poor. He can distribute Krishna free. And he’s doing that. Simply you
have to purchase by your eagerness. That is wanted. Tatra laulyam.
"Oh, eagerness? I have got eagerness." "Oh, it is not so easy." Tatra
laulyam ekalam mulyam janma-koti-sukrtair na labhyate: "This eagerness
cannot be achieved even by pious activities for millions of births."
If you simply go on doing pious activities.... Because without being
pious, you cannot approach Krishna. So if you go on doing simply
pious, janma-koti-sukrtaih... Sukrti means pious activities,....
Still, this eagerness is not awakened.

So this eagerness is a very important thing. But it can be awakened by
the association of devotees. Therefore we are giving chance to
everyone to invoke that eagerness. Then you will see God eye to eye.
It is not difficult....

(Srila Prabhupada Lecture on Srimad Bhagavatam 1.2.12, Los Angeles,
August 15, 1972)