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The eternal Cupid, Shri Krishna, is eternally distinct from the material Cupid. The material Cupid produces pleasure only temporarily, but then lulls one into material dullness in just the next moment. But the eternal Cupid is ever-awakening and the transcendental pleasure is ever-increasing in ever-renewing developments. Such pleasure is eternally-existing and is not subject to the laws of material nature. The transient pleasure derived from the material Cupid is an enjoyable object to the materialists, but the transcendental Cupid is served eternally because He is Shri Krishna, the Personality of Godhead Himself.

Gayatri means that which delivers one from the clutches of material hankerings. By chanting the kama-gayatri, klim kama-devaya vidmahe pushpa-banaya dhimahi tan no ’nangah pracodayat, the transcendental sound composed of twenty-four and a half letters, one is connected with the service of Madana-mohana (kama-devaya). The nature of practical service is realized in connection with Govinda (pushpa-banaya). And in the perfect stage of service, one is connected with Gopinatha (anangah), the attractor of the cowherd girls.

The description of the kama-gayatri in the Brahma-samhita is vivid. The kama-gayatri (klim krsnaya govindaya gopi-jana-vallabhaya svaha)was first chanted by Lord Brahma before he created the material universes. His pure consciousness was awakened in the matter of his relationship, action, and ultimate goal in the service of the Personality of Godhead. When he became absorbed in the chanting of the transcendental sound of the kama-gayatri, he acquired the ability to create the universe, and as such he composed the Brahma-samhita in praise of the glories of Lord Govinda, the Personality of Godhead.

The scientific arrangement of the kama-gayatri is described in the Brahma-samhita. It says that the supramundane kama-gayatri combined with the kama-bija (the nucleus of transcendental love) is the transcendental means of worship by which the eternally youthful transcendental Cupid, Madana-mohana, is served. Shri Vishvanatha Cakravarti hakura has explained the symbolic representation of the kama-bija ‘klim,’ with reference to the Brihad Gautamiya-tantra, as follows: K is Krishna, the supreme aggressive male, who possesses a form embodying full eternity, knowledge, and bliss; the letter I is Radha, the supreme receptive female, who is eternally the Vrindavaneshvari, or the most majestic Princess of Shri Vrindavana; the letter L is celebrated as anandatmaka-prema- sukha, or the happiness of Radha and Krishna’s mutual ecstatic love in the form of pure blissful joy; and the M is the expression of cumban-ananda-madhurya, or the ecstatic sweetness of Their most blissful kiss. When the kama-bija is added to the gayatri, it becomes the transcendental prayer for worshiping Shri Shri Radha-Krishna.