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The human society is presently 5,000 years into the Kali Yuga, the Age of Quarrel and Hypocrisy. At the present time it is completely engulfed by cheating and lying. The worst cheaters are those who pose themselves to be honest well-wishing friends and then take advantage of the trust placed in them for exploiting those they pretend to befriend.  

Because of this wide-scale cheating epidemic it has become very common for people to adopt the philosophy of skepticism and not trust anyone. Being tired of being cheated again and again the skeptic decides to trust no one and nothing except for his own mind. The difficulty with this position is that his mind is nothing more than the product of a lifetime of conditioning by the very same cheating society that he abhors. He tries to liberate himself by his own mind, but only ends up becoming more and more frustrated.  

So what is the hope for the souls of this age to escape this madness and illusion and become truly enlightened? 

Their only hope is if somehow or other they can come into contact with a liberated soul, a pure devotee of the Lord. Such enlightened beings hold the key that can unlock the consciousness from it conditioned state and put an end to the suffering of the human race. Only such liberated souls can liberate those who are illusioned.  

Knowing that they hold the only medicine that can save the suffering masses from their illusion, the great liberated souls are very compassionate towards the fallen illusioned human beings, and therefore they travel all over the world with the mission of enlightening the conditioned souls for bringing them back to Godhead, back to home. Such pure devotees of the Lord carry the message of Godhead in order to deliver the fallen souls, and therefore the common man who is bewildered by the influence of the external energy of the Lord should take full advantage of their association.