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It brings material prosperity
Scarcity of food in this age can be counteracted by propagation of sankirtana−yajna, chanting of the holy name:
[The personified earth planet to King Prthu]: Due to being stocked for a very long time, all the grain seeds within me have certainly deteriorated. Therefore you shoult immediately arrange to take these seeds out by the standard process, which is recommended by the acaryas or sastras.
When there is a scarcity of grain, the government should follow the methods prescribed in The Sastra and approved by the acaryas; thus there will be a sufficient production of grains, and food scarcity and famine can be checked. Bhagavad gita recommends that we perform yajna, sacrifices. By the performance of yajna, sufficient clouds gather in The Sky, and when there are sufficient clouds, there is also sufficient rainfall. In this way agricultural matters are taken care of. When there is sufficient grain production, the general populace eats the grains, and animals like cows, goats and other domestic animals eat the grasses and grains also. According to this arrangement, human beings should perform – The Sacrifices recommended inThe Sastras, and if they do so there will no longer be food scarcity. In Kali yuga, the only sacrifice recommended is sankirtana−yajna.
In this verse there are two significant words: yogena, "by the approved method," and drstena, "as exemplified by the former acaryas." One is mistaken if he thinks that by applying modern machines such as tractors, grains can be produced. If one goes to a desert and uses a tractor, there is still no possibility of producing grains. We may adopt various means, but it is essential to know that the planet earth will stop producing grains if sacrifices are not performed. The earth has already explained that because nondevotees are enjoying the production of food, she has reserved food seeds for the performance of sacrifice. Now, of course, atheists will not believe in this spiritual method of producing grains, but whether they believe or not, the fact remains that we are not independent to produce grain by mechanical means. As far as the approved method is concerned, it is enjoined inThe Sastras that intelligent men in this age will take to The Sankirtana movement, and by so doing they shall worship The Supreme Personality of Godhead Lord Caitanya, whose bodily complexion is golden and who is always accompanied by His confidential devotees to preach this Krsna consciousness movement all over the world. In its present condition, the world can only be saved by introducing this sankirtana, this Krsna consciousness movement. As we have learned from the previous verse, one who is not in Krsna consciousness is considered a thief. Even though he may be materially very advanced, a thief cannot be placed in a comfortable position. A thief is a thief, and he is punishable. Because people are without Krsna consciousness, they have become thieves, and consequently they are being punished by the laws of material nature. No one can check this, not even by introducing so many relief funds and humanitarian institutions. Unless the people of the world take to Krsna consciousness, there will be a scarcity of food and much suffering.
- Srimad Bhagavatam 4.18.8
If people in general chant the Hare Krsna mantra, the necessities of life will automatically follow:
"All living bodies subsist on food grains, which are produced from rains. Rains are produced by performance of yajna [sacrifice], and yajna is born of prescribed duties." (Bg.3.14) When food grains are sufficiently produced, both animals and human beings can be nourished without difficulty for their maintenance. This is nature's arrangement. Prakrteh kriyamanani gunaih karmani sarvasah [Bg. 3.27]. Everyone is acting under the influence of material nature, and only fools think they can improve upon what God has created. The householders are specifically responsible for seeing that the laws of The Supreme Personality of Godhead are maintained, without fighting between men, communities, societies or nations. Human society should properly utilize the gifts of God, especially the food grains that grow because of rain falling from The Sky. As stated in Bhagavad gita, yajnad bhavati parjanyah [Bg. 3.14]. So that rainfall will be regulated, humanity should perform yajnas, sacrifices. Yajnas were previously performed with offerings of oblations of ghee and food grains, but in this age, of course, this is no longer possible, for the production of ghee and food grains has diminished because of – The Sinful life of human society. However, people should take to Krsna consciousness and chant the Hare Krsna mantra, as recommended inThe Sastras (yajnaih sankirtana−prayair yajanti hi sumedhasah [SB 11.5.32]). If people throughout the world take to the Krsna consciousness movement and chant the easy sound vibration of the transcendental name and fame of The Supreme Personality of Godhead, there will be no scarcity of rainfall; consequently food grains, fruits and flowers will be properly produced, and all the necessities of life will be easily obtained. Grhasthas, or householders, should take the responsibility for organizing such natural production. It is therefore said, tasyaiva hetoh prayateta kovidah. An intelligent person should try to spread Krsna consciousness through the chanting of the holy name of the Lord, and all the necessities of life will automatically follow.
- Srimad Bhagavatam 7.14.7
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