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By Kulavati Krishnapriya Devi Dasi

The Chant Now initiative is a part of ISKCON Online, under the leadership of Pancharatna Das. ISKCON Online aims to thoughtfully package Krishna consciousness on all the new media platforms, including websites, apps, online e-learning, social networks, and more.

Chant Now, based out of Mayapur, India, is a team of about six devotees, including a Spanish department. Their primary purpose is to reach out to people who are not devotees of Krishna and encourage them to chant the Hare Krishna maha-mantra.

We interviewed Urugaya Das, Director of the Global Community, who told us in detail about the various aspects of Chant Now. He said, “Based on a core strategy of combining creativity and technology, we aim to transform ISKCON’s presence and utilization of the Internet into a state-of-the-art tool for serving ISKCON’s mission, especially in outreach and systematic spiritual education.”

Urugaya further said, “Chant now mostly aims to target those people who are spiritual, not religious, and encourage them to use the chanting of the Maha Mantra to improve their lives in a variety of ways. We aim to get people to chant Hare Krishna, take our courses and content, connect with local devotees where possible, and join our community of fellow practitioners online. Suppose, by circumstance, they cannot associate physically with devotees near them. In that case, we support them online by meeting with them regularly one on one and hosting online group live events and webinars.”

Read more: https://iskconnews.org/chant-now-initiative-striving-to-reach-online-spiritual-seekers/

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