By Madhava Smullen
As the year nears its conclusion, Team ISKCON Alachua, the book distribution effort of the biggest Hare Krishna community in the Western world, is already in the midst of its final marathon of 2021, the Live to Give Campaign.
Running from September until the end of the year, Live to Give is an international book distribution campaign run by the BBT Marketing, Communications and Innovations team, in which over 250 ISKCON communities in more than 55 countries participated last year.
For their part, Team ISKCON Alachua in Florida distributed 2,000 Bhagavad-gitas during Live to Give last year. They also distributed 160 sets of the seven-book Srila Prabhupada-lilamrita in the biggest Prabhupada-lilamrita marathon in ISKCON Alachua history, concluding on Prabhupada’s Disappearance Day on November 18th 2020.
This year, during Live to Give, Team ISKCON Alachua aims to distribute 2,500 Bhagavad-gitas in nine languages. “You can either take a case of books to distribute yourself, or sponsor a case,” says Nandini Kishori Dasi, co-sankirtana leader with Sri Vrindavana Dasi. “And Alachua devotees are so much into it, that some of them save all year long so that they can sponsor books for the marathon.”