By Ekachakra-prana Dasa

The 2023 BBT Bhadra Purnima marathon has begun with a goal to distribute at least 55,000 sets of Srimad Bhagavatam all over the world in multiple languages. The target date for the 2023 goal is September 29th.  

Launched in 2017 by the BBT MCI Team (Marketing, Communications, and Innovation) under the expert leadership of HG Vaisesika Prabhu, the Bhadra Campaign aims to bring together all devotees in the world around the common goal of mass-proliferation of the Srimad Bhagavatam. The ultimate objective of the campaign is to fulfill Srila Prabhupada’s desire that “every respectable person” would have a full set of the Bhagavatam in their home. 

According to shastra, by distributing a set of Srimad Bhagavatam or giving it as a gift, the giver goes back home, back to Godhead, “If on the full moon day of the month of Bhadra one places Srimad Bhagavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination” (Srimad Bhagavatam 12.13.13). 

This year’s marathon is called “Join the Surge” and represents a multi-year strategy to eventually reach the annual goal of 100,000 sets of Srimad Bhagavatam shared in the year 2026. 

Commenting on the success of the 2022 campaign, which saw the distribution of more than 45,000 sets, Vaisesika Prabhu said, “The globe will never be the same. How did it happen? Because Lord Chaitanya wanted it to happen. We’re just cooperating; we’re just instruments. The more we advocate for this, the more we assume it can be done and do our part methodically, the more this will increase and bring pleasure to Srila Prabhupada.”

Read more: https://iskconnews.org/bbt-bhadra-purnima-marathon-announces-goal-to-share-55000-sets-of-srimad-bhagavatam-in-2023/


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