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"I am overjoyed to hear that your enthusiasm for chanting is increasing. As our contaminations are removed by chanting, the Lord's form, qualities, and pastimes will be revealed to us in the holy name. There is no point in making a separate effort to artificially remember the Lord's form, qualities, and pastimes. The Lord and His name are one and the same. This will be understood clearly when the coverings in your heart are removed. By chanting without offenses you will personally realize that all perfections come from the holy name...."

From The True Nature of the Holy Name
A Letter from Srila Bhaktisiddhanta Sarasvati Thakura