HH Lokanath Swami Mahraj, a GBC member and the head of the World Holy Name Week, urges devotees across the globe to participate in the event which is two weeks away.
The World Holy Name Week, to be held between the 9th and the 17th of September 2017, was an initiative taken by the Governing Body Commission (GBC) in 1996. Since then the event has become an important festival in ISKCON’s calendar.
“We would like to see this develop as a marathon,” says HH Lokanath Swami. “We want everyone’s parti