So in this Kali-yuga, people are so much disturbed. Therefore, Krsna has come in the form of His name, Hare Krsna. Krsna has come not personally, but by His name. But because Krsna is absolute, there is no difference between His name and Himself. Abhinnatvan nama-naminoh. Nama-cintamani krsna-caitanya-rasa-vigrahah purnah suddho nitya-muktah. Name is full. As Krsna is full, complete, similarly, Krsna's name is also full, complete. Suddha. It is not material things. Purnah suddhah nityah. Eternal. As Krsna is eternal, His name is also eternal. Purnah suddhah nitya-muktah. There is no material conception in chanting Hare Krsna mantra. Abhinnatvan nama-naminoh. Nama, the holy name and the Lord, they are abhinna, identical. So we cannot be happy... Rajyam suranam api cadhipatyam. Even if we get the kingdom of the demigods, asapatya, without any rival, still we cannot be happy so long we have got material conception of life. It is not possible.
By H.D.G. Srila Prabhupada
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