The name "Krishna" literally means "the greatest pleasure," or "He who is all-attractive."All living entities are looking for pleasure and happiness.God is the storehouse of all pleasure and whatever happiness we feel in this material world is simply due to contact with His energy.However, by chanting His holy names, we can transcend whatever temporary pleasure is found on the material platform and experience actual spiritual happiness by coming in direct contact with the Supreme, the source of all pleasure.The Caitanya-caritamrta (Adi-lila, 7.73) verifies that simply by chanting the Hare Krishna mantra a person is freed from material life and will be able to see the Lord.
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