śatru-cchedaika-mantraḿ sakalam upaniṣad-vākya-sampūjya-mantraḿ
saḿsāroccheda-mantraḿ samucita-tamasaḥ sańgha-niryāṇa-mantram
sarvaiśvaryaika-mantraḿ vyasana-bhujaga-sandaṣṭa-santrāṇa-mantraḿ
jihve śrī-kṛṣṇa-mantraḿ japa japa satataḿ janma-sāphalya-mantram
SYNONYMS
śatru — enemies; cheda — for destroying; eka — the only; mantram — mystic chant; sakalam — entire; upaniṣat — of the Upaniṣads; vākya — by the words;sampūjya — worshiped; mantram — the mystic chant; saḿsāra — the cycle of birth and death; uccheda — which uproots; mantram — the mystic chant;samucita — accumulated; tamasaḥ — of darkness; sańgha — the mass; niryāṇa — for driving away; mantram — the mystic chant; sarva — all; aiśvarya — for opulence; eka — the only; mantram — mystic chant; vyasana — of material distress; bhujaga — by the snake; sandaṣṭa — for those who have been bitten;santrāṇa — saving; mantram — the mystic chant; jihve — O my tongue; śrī-kṛṣṇa — of Śrī Kṛṣṇa; mantram — the mystic chant; japa japa — please repeatedly chant; satatam — always; janma — of one's birth; sāphalya — for the success; mantram — the mystic chant.
TRANSLATION
O tongue, please constantly chant the mantra composed of Śrī Kṛṣṇa's names. This is the only mantra for destroying all enemies, the mantra worshiped by every word of the Upaniṣads, the mantra that uproots saḿsāra, the mantra that drives away all the darkness of ignorance, the mantra for attaining infinite opulence, the mantra for curing those bitten by the poisonous snake of worldly distress, and the mantra for making one's birth in this world successful.
jihve kīrtaya keśavaḿ mura-ripuḿ ceto bhaja śrīdharaḿ
pāṇi-dvandva samarcayācyuta-kathāḥ śrotra-dvaya tvaḿ śṛṇu
kṛṣṇaḿ lokaya locana-dvaya harer gacchāńghri-yugmālayaḿ
jighra ghrāṇa mukunda-pāda-tulasīḿ mūrdhan namādhokṣajam
SYNONYMS
jihve — O tongue; kīrtaya — chant the praise; keśavam — of Lord Keśava; mura-ripum — the enemy of Mura; cetaḥ — O mind; bhaja — worship; śrī-dharam— the Lord of Śrī, the goddess of fortune; pāṇi-dvandva — O two hands; samarcaya — serve; acyuta-kathāḥ — topics of Lord Acyuta; śrotra-dvaya — O two ears; tvam — you; śṛṇu — just hear; kṛṣṇam — at Kṛṣṇa; lokaya — look; locana-dvaya — O two eyes; hareḥ — of Lord Hari; gaccha — go to; ańghri-yugma —O two feet; ālayam — to the residence; jighra — smell; ghrāṇa — O nose; mukunda — of Lord Mukunda; pāda — at the feet; tulasīm — the tulasī flowers;mūrdhan — O head; nama — bow down; adhokṣajam — to Lord Adhokṣaja.
TRANSLATION
O tongue, praise the glories of Lord Keśava. O mind, worship the enemy of Mura. O hands, serve the Lord of Śrī. O ears, hear the topics of Lord Acyuta. O eyes, gaze upon Śrī Kṛṣṇa. O feet, go to the temple of Lord Hari. O nose, smell the tulasī buds on Lord Mukunda's feet. O head, bow down to Lord Adhokṣaja.
he gopālaka he kṛpā-jala-nidhe he sindhu-kanyā-pate
he kaḿsāntaka he gajendra-karuṇā-pārīṇa he mādhava
he rāmānuja he jagat-traya-guro he puṇḍarīkākṣa māḿ
he gopījana-nātha pālaya paraḿ jānāmi na tvāḿ vinā
SYNONYMS
he gopālaka — O cowherd boy; he — O; kṛpā — of mercy; jala-nidhe — ocean; he — O; sindhu — of the ocean; kanyā — of the daughter (goddess Lakṣmī, who took birth from the Milk Ocean); pate — husband; he kaḿsa-antaka — O killer of Kaḿsa; he — O; gaja-indra — to the king of the elephants; karuṇā — with mercy; pārīṇa — full; he mādhava — O Lord Mādhava; he rāma-anuja — O younger brother of Lord Balarāma; he — O; jagat-traya — of the three worlds;guro — spiritual master; he — O; puṇḍarīka-akṣa — lotus-eyed one; mām — me; he — O; gopī-jana — of the cowherd women of Vraja; nātha — master;pālaya — please protect; param — supreme; jānāmi na — I do not know; tvām vinā — other than You.
TRANSLATION
O young cowherd boy! O ocean of mercy! O husband of Lakṣmī, the ocean's daughter! O killer of Kaḿsa! O merciful benefactor of Gajendra! O Mādhava! O younger brother of Rāma! O spiritual master of the three worlds! O lotus-eyed Lord of the gopīs! I know no one greater than You. Please protect me.
nāsthā dharme na vasu-nicaye naiva kāmopabhoge
yad bhāvyaḿ tad bhavatu bhagavan pūrva-karmānurūpam
etat prārthyaḿ mama bahu mataḿ janma-janmāntare 'pi
tvat-pādāmbhoruha-yuga-gatā niścalā bhaktir astu
SYNONYMS
na — not; āsthā — special regard; dharme — for religiosity; na — nor; vasu — of wealth; nicaye — for the accumulation; na eva — nor even; kāma-upabhoge— for sense enjoyment; yat — whatever; bhāvyam — inevitable; tat — that; bhavatu — let it happen; bhagavan — O Lord; pūrva — previous; karma — my deeds; anurūpam — according to; etat — this; prārthyam — to be requested; mama — by me; bahu matam — most desirable; janma-janma — birth after birth; antare — during; api — even; tvat — Your; pāda-amboruha — of lotus feet; yuga — in the pair; gatā — resting; niścalā — unflinching; bhaktiḥ — devotion; astu — may there be.
TRANSLATION
O my Lord! I have no attachment for religiosity, or for accumulating wealth, or for enjoying sense gratification. Let these come as they inevitably must, in accordance with my past deeds. But I do pray for this most cherished boon: birth after birth, let me render unflinching devotional service unto Your two lotus feet.
baddhenāñjalinā natena śirasā gātraiḥ sa-romodgamaiḥ
kaṇṭhena svara-gadgadena nayanenodgīrṇa-bāṣpāmbunā
nityaḿ tvac-caraṇāravinda-yugala-dhyānāmṛtāsvādinām
asmākaḿ sarasīruhākṣa satataḿ sampadyatāḿ jīvitam
SYNONYMS
baddhena — closed together; añjalinā — with joined palms; natena — bowed down; śirasā — with our heads; gātraiḥ — with bodily limbs; sa — having; roma— of their hair; udgamaiḥ — eruptions; kaṇṭhena — with the voice; svara — sounds; gadgadena — choked up; nayanena — with eyes; udgīrṇa — emitting;bāṣpa — of tears; ambunā — with the water; nityam — constant; tvat — Your; caraṇa — of the feet; aravinda — lotus; yugala — on the pair; dhyāna — from meditation; amṛta — immortal nectar; āsvādinām — who are tasting; asmākam — our; sarasī-ruha — like a lotus growing in a lake; akṣa — O You whose eyes;satatam — always; sam-padyatām — please assure; jīvitam — our livelihood.
TRANSLATION
O lotus-eyed Lord, please sustain our lives as we constantly relish the nectar of meditating on Your lotus feet, with our palms prayerfully joined, our heads bowed down, our bodily hair standing up in jubilation, our voices choked with emotion, and our eyes flowing with tears.
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Dandavat Mataji, Hare Krsna, many thanks for all the Srila Prabhupada lectures that you add in this group.
3. SHRI GURVASTAKAM. (eight prayers to the Spiritual Master).
4. TWO PRAYERS FROM SHRI VRINDAVANA MAHIMAMRTA.
5. TWO PRAYERS FROM MUKUNDA MALA STOTRA.
6. SIX PRAYERS FROM SHRI BRAHMA SAMHITA.
7. THE EIGHT YUGALASHTAKAM PRAYERS.
Everyday read them.
The five As in chanting are attraction, attention, absorption, attachment and affection. This japa meditation technique combines an understanding of these five features of the mind and heart. There are also prayers to Sri Nama Prabhu, begging to attain genuine attraction, attention, absorption, attachment and affection for Krsna's holy names.
1) Attraction-The inestimable power of Krsna's attraction acts everywhere in creation from the atoms to the cosmos. From the invisible movements of neutrons and electrons to the vast stellar orbits of huge planets and galaxies, Krsna exerts His influence through His powers of gravity and attraction. Krsna is the most beautiful and attractive person in all the worlds. In the spiritual realm every man, woman, child, bird, beast, insect, tree, plant, lake, river, valley, hill and mountain feels natural and spontaneous attraction to Krsna's ever fresh and sweet names, forms, qualities and pastimes. Despite all these amazing truths, we have no attraction for chanting Krsna's holy names.
Sri Caitanya depicted the plight of the struggling sadhaka in the Siksastaka: durdaivam idrsam ihajani nanuragah, "Oh Lord! I am so unfortunate that I have no attachment for chanting Your holy names." The following prayer will help one increase his attraction for chanting Hare Krsna:"O Krsna! There is so much attraction within me, but why don't I have any attraction to Your holy names? I am attracted to so many sweet sounds, forms, tastes, smells and objects of touch. But all these material attractions pull me further and further away from You. My favorite attractions are in reality nothing but distractions from You. O Krsna! Please enchant my heart and captivate my restless mind. Please bless me with the matchless wealth of attraction to Your holy names."
2) Attention-means steady application of the mind, or focusing the consciousness on a particular subject. Whatever one focuses his attention on becomes deeply impressed in the mind. Although the mind can move from one object to another with fantastic speed, Vedic sastras and modern science concur that the mind can only do one thing at a time. This is called the "single idea" principle of the mind. For example, if one is reading an exciting book with full attention, he will not hear the sounds in the surrounding enviroment.
Attention is related to interest or attraction. There is full attention in a pleasing object, but little attention in a tasteless object. It is difficult for the mind to focus on an uninteresting object. For example, it is hard to pay attention, what to speak of stay awake, in a Bhagavatam class wherein the speaker sits like a statue with sealed eyes, mumbles in a monotone, and gives a "parrot recital" of a long list of Bhagavad-gita slokas to support some basic point. It is easy, however, to pay attention to a speaker who looks at the audience, uses vibrant phrases and dramatic tones, and tells exciting, animated stories with expressive hand gestures.
It is often very difficult to keep one's attention on the holy name while chanting japa. This is because the mind is not trained to bear prolonged attention. It gets bored with the monotony of japa and runs to more pleasing things. By increasing one's interest or taste in japa, one will be able to chant attentively. This can be accomplished by practicing the various meditation techniques given in this book.
Try the following prayer:
"O Krsna! Thakura Bhaktivinoda has warned us that inattention is the main door into the house of aparadhas. O Krsna! Please let me taste some pleasure in Your names, so I can focus my full attention on chanting. May Your holy names become deeply impressed in my mind."
3) Absorption-means to incorporate as part of oneself, to be obsessed, or to fully occupy and saturate the mind in something. Absorption is a feature of our lives. Everyday we become absorbed in sleeping, absorbed in eating a delicious meal, or absorbed in reading a wonderful book. But for some reason, it is very difficult to become absorbed in japa.
Repeating the following prayer will help one get absorbed in chanting Hare Krsna: O Krsna! While chanting Your holy names may I enter the limitless land of consciousness. Oblivious to the body and its surroundings, may my soul become immersed in the primordial vibration of divine union. Let this maha-mantra of mahabhava surround and penetrate every aspect of my being. One with Your desires, one with Your love-O Krsna-may I completely absorb my self in serving Your holy names. O Krsna! Please help me to become fully absorbed in chanting Your holy names!"
4) Attachment-is a precursor to bhava or preliminary love of God. Upon reaching the threshold of bhava-bhakti,
an advanced devotee becomes extremely attached to hearing and chanting about Krsna with great joy and enthusiasm.
A prayer for developing attachment to chanting:"O Krsna! By nature I am attached to so many wrong things. Please help me to transfer all my attachments to Your lotus feet. O my Lord! May chanting Hare Krsna become an inseparable part of my life. Please help me to chant Your holy names with pure attachment."
5) Affection-means fond feelings, devotion and love.
The goal of chanting Hare Krsna is to chant suddha-nama-the pure name enriched with krsna-prema and the presence of the Lord.
May the following prayer awaken our love for beautiful Krsna standing before as Sri Nama Prabhu: O Krsna! May I chant Your holy names with heartfelt emotion. When will I become charmed by the ambrosia of Your names and start chanting from the heart? O Krsna! Please help me to chant with sincere feelings of affection for You, for Radhika, and for Your holy names. Please show me the way to chant with genuine affection ripening in pure love."O Krsna! Please attract my mind and heart to Your holy names. May I chant with full attention. And may I quickly become absorbed in the nectarean taste of Your names. May the sweet charm of Your names drive out all distractions and fully enchant my heart. Please give me strong attachment to Your wonderful names. Please be merciful to me, and help me rise to the platform of genuine affection and pure love for You."These are the five As in chanting Hare Krsna.
kabe ha'be bolo se-dina amar,
aparddha ghuci', suddha name ruci,
krpa-bale ha'be hrdoye sancar
"Please tell me, when oh when will that day be mine? My offenses will come to an end, and a taste for the pure holy name will be infused within my heart by the power of divine grace." (saranagati)
prati-dina jadi, adara koriya, se nama kirtana kori sitapala jeno, nasi' roga-mula, krame swadu hoya, hari! If I sing that holy name of Yours aloud every day with warm affection, then as sugar candy taken medicinally destroys the very disease which makes it taste bitter (jaundice), so Your holy name, O Lord Hari, will cure my spiritual disease and allow me to gradually taste Your sweetness, (saranagati)
( THE ART OF CHANTING HARE KRISHNA ).
Reference Verses on Chanting.
For further study of the glories of the holy name, one may look up the topics listed below in the Srimad-Bhagavatam and the Caitanya-caritamrta:
Chanting and Devotional Service
SB 6.3.22; Cc. Madhya 15.104-7; Cc. Antya 4.71;
The Holy Name Destroys Sins
SB 1.1.14; 6.2.7 (v. &p.); 6.2.14; 6.3.31; Cc. Madhya 15.108;
Sublime Position of the Holy Name
SB 2.1.11; Cc. Madhya 17.131-134; Cc. Antya 4.71 p.;
The Holy Name Transcends Rules and Regulations
SB 1.6.26; 8.23.16;
Krsna's Name is Topmost
Cc. Madhya 9.30-33;
The Holy Name is the Yuga Dharma
SB 11.5.32,36; 12.3.51-2; Cc. Adi 7.74-76; 17.21-2;
Krsna Is Present in His Name
SB 3.33.7; 4.30.35 p.; 8.30.20; 11.2.40;
Overcoming Offenses
SB 2.3.24; 6.3.24 p; Cc. Madhya 15.261p; 19.156-7; Cc.^n^a 3.60;
Chanting is the Supreme Engagement
SB 9.4.67 p.; Cc. Madhya 15.110; Cc. Antya 1.99; 3.62;
Hare Krsna Hare Krsna Krsna Krsna Hare Hare Hare Rama Hare Rama Rama Rama Hare Hare
Bestows Bhava and Prema.
krsna-nama-maha-mantrera ei ta' svabhava
yei jape, tara krsne upajaye bhava
It is the nature of the Hare Krsna maha-mantra that anyone who chants it immediately develops his loving ecstatic relationship with Krsna. (cc.Adi 7.83)
mukhenagre pitva madhuram iha namamrta-rasam
drsor dvara yas tarn vamati ghana-baspambu-misatah
bhuvi premnas tattvarh prakatayitum ullasita-tanuh
sa devas caitanyakrtir atitaram nah krpayatu
To reveal the truth of pure transcendental love in this world He first jubilantly drank with His mouth the nectar of the holy name, and then discharged it from His eyes on the pretext of shedding tears. May that Supreme Personality of Godhead, Lord Caitanya, show us His great causeless mercy, (stava-maia, Dvitiya Sri Caitanyastaka v.6)
pracchanna-mana-dhammillam saubhagya-tilakojjvalam
krsna-nama-yasah-srava-vatarhsollasi-karnikam
Radhika's maan (transcendental anger) toward Krsna is embodied as the arrangement of the hair on Her head. The brilliant tilaka of Her great fortune shines on Her beautiful forehead. The earrings of Sri Radha are the holy names of Krsna, as well as the hearing Of His name and fame." (Stavavali, 'Tremambhoja-rnaranda" Text 6)
sabu-rasa-akara, 'hari' iti dvy-aksara,
sabu-bhave koraluh asroy
nama carane pa'di, bhaktivinoda kohe,
tuwa pade magahuh niloy
The two syllables "Ha" and "ri" are a mine of all varieties of devotional mellow. Every ecstasy of devotion has taken shelter in them. Falling at the lotus feet of the holy name, Bhaktivinoda says, "O Harinama, I pray for residence at Your lotus feet." (Gitavali)
narada-vinojjivana sudhormi-niryasa-madhuri-pura
tvarh krsna-nama kamarh sphura me rasane rasena sada
Oh Krsna-nama! You are the life of Narada's vina. You are constantly increasing the sweetness of the delightful waves in the ocean of nectar. O holy name of Krsna! If You so desire, then please appear on my tongue eternally, and grant me unalloyed affection for the Lord. (Sri Krsna-namastakam v. 8)
dvantrim-sad-aksaram mantram nama-soda-sakanvitam,
prajapan vaisnavo nityarh radha-krsna-sthalam-labhet.
Any Vaisnava who constantly chants the Hare Krsna maha-mantra, which contains sixteen names with thirty-two syllables, will certainly attain the abode of Radha-Krsna in Vraja Gokula. (Padma P)
Source of Nectar
jivana anitya janaha sar, tahe nana-vidha vipada-bhar,
ndmdsraya kori' jatane tumi, thakaha dpana kaje
krsna-nama-sudha koriya pan, judao bhakativinoda-pran,
nama vina kichu ndhiko ara, caudda-bhuvana-mdjhe
You should understand this essential fact: Life is temporary and filled with various kinds of misery. Therefore, carefully take shelter of the holy name and remain always engaged in His service as your eternal occupation. Drink the pure nectar of the holy name of Krsna and thus satisfy the soul of Bhaktivinoda. Except for the holy name, there is nothing within all the fourteen orlds. (Amnodaya-kirtana)
suditasrita-janarti-rasaye ramya-cid-ghana-sukha-svarupine
nama gokula-mahotsavaya te krsna purna-vapuse namo namah
Oh holy name! You destroy all the sufferings of Your surrendered devotees. O holy name! You are the delightful form of concentrated spiritual bliss! To the residents of Gokula, You are an endless festival of happiness and joy. O holy name! You are the complete transcendental form of Krsna. I bow down and offer my respects to Your lotus feet. (Sri Krsna-namastaka v. 7)
tunde tandavini ratim vitanute tundavali-labdhaye
kama-kroda-kadambini ghatayate karndrbudebhyah sprham
cetah-prangana-sangini vijayate sarvendriyanam krtim
no jane janita kiyabdhir amrtaih krsneti varna-dvayi
I do not know how much nectar the two syllables 'Krs-na' have produced. When the holy name of Krsna is chanted, it appears to dance within the mouth. We then desire many, many mouths. When that name enters the holes of the ears, we desire many millions of ears. And when the holy name dances in the courtyard of the heart, it conquers the activities of the mind, and therefore all the senses
become inert. (Vidagdha-madhava 1.15)
"Oh, seeing the miserable condition of the fallen souls of this world, Nitai has personally brought the holy name from the transcendental realm of Vraja! Oh, Lord Siva chants this holy name with his five mouths! This holy name is so sweet! Oh, Lord Brahma chants this holy name with his four mouths! This holy name is so sweet! Oh, Narada Muni chants this holy name while playing on his vlnal This holy name is so sweet! Oh, just by the dim reflection of this holy name, the sinful Ajamila went to Vaikuntha! Bhaktivinoda therefore says, "Oh, continuously chanting this holy name, go at once to the divine realm of Vraja! This holy name is so Sweet!" (Sri Nagar Kirtuna, Srila Bhaktivinoda Thakura)
Gives Everlasting Wealth
aparddha-sunya ho'ye loho krsna-nam, krsna mdtd, krsna pita, krsna dhana-pran
Being careful to remain free of offenses, just take the holy name of Krsna. Krsna is your mother, Krsna is your father, and Krsna is the treasure of your life. (Gitavali, "Sri Nagar Kirtana")
viceyani vicaryani, vicintyani punah punah
krpanasya dhananiva, tvan-namani bhavantu nah
O Lord, just as a miser continually collects, counts and remembers his money, in the same way let us continually collect, count, and remember Your holy names. (Padyavaii v. 30)
Power and Benefits of Chanting.
sahasra-namnam punyanam, trir avrttya tu yat phalam
ekavrttya tu krsnasya namaikam tat prayacchati
The pious results derived from chanting the thousand holy names of Visnu (Visnu-sahasranam) three times can be attained by one repetition of the holy name of Krsna. (Brahmanda P.)
papa tapa saba dure ja'be, sara-moy samsdra ha'be,
ar kono bhoy nahi rabe, dubbe sukher pathare
By chanting the holy name all your sinful reactions and material miseries will be cast far away. This world will become full of wonderful meaning for you, there will be no more fear, and you will be immersed in the ocean of pure joy. (Baul-sangita Song 1)
sarvatra sarva-kalesu ye pi kurvanti patakam
nama-sankirtanam krtva yanti visnoh param padam
Persons who in the past have committed every possible sin in every possible situation, but who now chant the holy name of the Lord, go to the supreme abode of Lord Visnu. (Nandi P.)
nama-sankirtanam visnoh ksut-trt-prapiditadisu
karoti satatam vipras tasya prito hy adhoksajah
O brahmanas, the Supreme Personality of Godhead, who is beyond the touch of the material senses, becomes very pleased with a person who, in spite of hunger, thirst, and many troubles, continues to always chant His holy name. (Brhan-naradiya Purana)
tirthanam ca param tirtham, Krsna nama maharsayah
tirthi kurvanti jagatim, grhitam Krsna nama yaih
All the great saintly persons have described that the best tirtha of all places of pilgrimage is the holy name of Krsna, which purifies the whole universe as soon as the name is chanted by anyone. (Padma P., Svarga Khanda 50.18)
dana-vrata-tapas-tirtha, ksetra dinam ca yah sthitah
saktayo deva-mahatam, sarva-papa-harah subhah
rajasuyasva medhanam, jnana-sadhyatma-vastunah
akrsya harina sarvah sthapita svesu namasu
Lord Hari has collected all the powers to remove sins and bring auspiciousness from charity, vows, austerities, pilgrimages, the demigods, the great saints, the rajasuya and asvamedha yajnas, and the study of transcendental knowledge, and placed these powers In His holy names, (skanda P.)
sarva-rogo pasamam sarvo padrava-nasanam santidam sarvdristanam harer nama nukirtanam The chanting of Lord Hari's holy name cures all diseases, removes all obstacles, and rescues one from all calamities. (Brhad-Vinsu P)
vepante duritani moha-mahima sammoham alambate
satahkam nakha-rahjanlm kalayati sri-citraguptah krti
sanandam madhu-parka-sambhrti-vidhau vedhah karoty udyamam
vaktum namni tavesvar abhilasite brumah kim anyat param
O Supreme Personality of Godhead, when someone desires to chant Your holy name, sins tremble in fear, the glory of material illusion faints unconscious, Yamaraja's scribe Citragupta becomes happy and gazes at the chanter's toenails with awe and reverence, and Lord Brahma prepares madhu-parka to worship him. O Lord, what more can we say than this? (padyavaii v. 20)
dvdntrim-sad-aksaram mantrarh nama-soda-sakdnvitam,
prajapan vaisnavo nityam radha-krsna-sthalam-labhet.
Any Vaisnava who constantly chants the Hare Krsna maha-mantra, which contains sixteen names with thirty-two syllables, will certainly attain the abode of Radha-Krsna in Vraja Gokula. (Padma P. )
Nama Bestows Liberation.
om anavrttih sabdat
By sound vibration, one becomes liberated from the material World. (Vedanta-sutra 4.4.22)
madhura-madhuram etan mangalam mahgalanam
sakala-nigama-valli-sat-phalam cit-svarupam
sakrd api parigitam sraddhaya helaya va
bhrgu-vara nara-matram tarayet krsna-nama
The holy name of Krsna is the sweetest of the sweet, and the most auspicious of all auspicious things. It is the self-effulgent and beautiful fruit of the Vedic desire tree. O best of the Bhrgus! When the holy name is uttered once without offense, either attentively or inattentively, it immediately delivers all human beings from the bondage of illusion. (Skanda P. Prabhasa-khanda)