Guest: What is the purpose of the Deity worship?

Madhudviṣa: What is the purpose of Deity worship?

Prabhupāda: Deity means Kṛṣṇa's Deity. Kṛṣṇa and Kṛṣṇa's Deity is not different. The whole idea, spiritual knowledge, means to understand God. So vedaiś ca sarvair aham eva vedyam (B.G.15:15). That is the purpose of Vedic knowledge. So just to favor you... You cannot see now God. So Kṛṣṇa has come in Deity form to accept your service. And we have to render service. Not that it is a doll or stone, no. He is Kṛṣṇa. Because you cannot see at the present moment except stone and wood, He has accepted this form like stone and wood so that you can see and render service. This is the purpose of Deity worship.

(Lecture on Srimad Bhagavatam--------Melbourne).

Hari-śauri: What if they started to worship Gaura-Nitāi? Gaura-Nitāi? Because the worship is not so strict as Rādhā-Kṛṣṇa, and I know you've said before...

Prabhupāda: Yes, Gaura-Nitāi can be worshiped twice.

Hari-śauri: Yes, two āratiks a day and kīrtana.

Prabhupāda: Gaura-Nitāi is worshiped simply by kīrtana.

(Evening Darshan------Tehran).

Now, regarding your question: "What is the difference between Jagannatha deities and Krishna Murti and why is the latter not fed and cared for as well as the former and why are Jagannathas more tolerant?" Krishna means Himself and all His expansions, different expansions. So sometimes, Krishna appears as Vasudeva, sometimes as Sankarsana, sometimes as Jagannatha, sometimes as Lord Caitanya, sometimes as Rama, so all such different incarnations includes the Name Krishna. So Jagannatha is another feature of Krishna, and He is especially favorable to the people who are not strictly advanced to the Brahminical culture of Vedic rituals. Lord Jagannatha is situated in India, at Puri; this place is one of the towns of Orissa province. And the people of Orissa and Bengal, they are sometimes fish-eaters, why sometimes—about 90% population they are fish-eaters. But Jagannatha Swami in Puri, He accepts service from these people although they are sometimes fish-eaters. So in the Kali yuga, the people are supposed to be not so clean, and therefore, service to Jagannatha Swami is preferred. So far service to Laksmi-Narayana, and Radha Krishna, it requires highly elevated position, transcendental to Brahmins. But still, either we serve Jagannatha or Radha Krishna, the effect is the same. But to facilitate the worship of the Lord in the Form of Jagannatha is more congenial than others. But when anything is offered to Jagannatha, it does not mean that it is not taken by Krishna. So in the temple, although we offer to Jagannatha, it is also accepted by Krishna. Be rest assured of this fact.

(Extract of Letter to Dayananda-------Montreal).

(3) Regarding your question, what is the difference between Krishna and the deity, 'that is nonsense. There is no difference between Krishna and the Deity. Anyone who sees such difference, he has not understood the philosophy. There is nothing like that: inside and outside the Deity. This is Dr. Radha-Krishna's philosophy: "It is not to the Krishna, but to the inside Krishna."

(Extract of Letter to Visvambhara-------Ahmedabad).