As stated in Bhagavad-gītā (7.20), kāmais tais tair hṛta jñānāḥ prapadyante 'nya-devatāḥ: "Those whose minds are distorted by material desires surrender unto demigods." Therefore the word manuṣya, meaning "human being," here refers to one who does not know the actual goal of life. Such a person wants to enjoy the material world by taking birth in a highly elevated family with the benefits of education, beauty and immense wealth, which in this material world are desirable. One who has forgotten the real aim of life may worship goddess Durgā, māyā-śakti, under various names, for different purposes, and in different places. As there are many holy places for the worship of Kṛṣṇa, there are also many holy places in India for the worship of Durgādevī, or Māyādevī, who took birth as the daughter of Yaśodā. After cheating Kaṁsa, Māyādevī dispersed herself to various places, especially in Vindhyācala, to accept regular worship from ordinary men. A human being should actually be interested in understanding ātma-tattva, the truth of ātmā, the spirit soul, and Paramātmā, the supreme soul.
(Srimad Bhagavatam----10:2:10----purport).

Because Kṛṣṇa and His energy appeared simultaneously, people have generally formed two groups—the śāktas and the Vaiṣṇavas—and sometimes there is rivalry between them. Essentially, those who are interested in material enjoyment are śāktas, and those interested in spiritual salvation and attaining the spiritual kingdom are Vaiṣṇavas. Because people are generally interested in material enjoyment, they are interested in worshiping Māyādevī, the energy of the Supreme Personality of Godhead. Vaiṣṇavas, however, are śuddha-śāktas, or pure bhaktas, because the Hare Kṛṣṇa mahā-mantra indicates worship of the Supreme Lord's energy, Harā. A Vaiṣṇava prays to the energy of the Lord for the opportunity to serve the Lord along with His spiritual energy. Thus Vaiṣṇavas all worship such Deities as Rādhā-Kṛṣṇa, Sītā-Rāma, Lakṣmī-Nārāyaṇa and Rukmiṇī-Dvārakādhīśa, whereas durgā-śāktas worship the material energy under different names.
(Srimad Bhagavatam----10:2:11-12----purport).

The names by which Māyādevī is known in different places have been listed by Vallabhācārya as follows. In Vārāṇasī she is known as Durgā, in Avantī she is known as Bhadrakālī, in Orissa she is known as Vijayā, and in Kulahāpura she is known as Vaiṣṇavī or Mahālakṣmī. (The representatives of Mahālakṣmī and Ambikā are present in Bombay.) In the country known as Kāmarūpa she is known as Caṇḍikā, in Northern India as Śāradā, and in Cape Comorin as Kanyakā. Thus she is distributed according to various names in various places.
Śrīla Vijayadhvaja Tīrthapāda, in his Pada-ratnāvalī-ṭīkā, has explained the meanings of the different representations. Māyā is known as Durgā because she is approached with great difficulty, as Bhadrā because she is auspicious, and as Kālī because she is deep blue. Because she is the most powerful energy, she is known as Vijayā; because she is one of the different energies of Viṣṇu, she is known as Vaiṣṇavī; and because she enjoys in this material world and gives facilities for material enjoyment, she is known as Kumudā. Because she is very severe to her enemies, the asuras, she is known as Caṇḍikā, and because she gives all sorts of material facilities, she is called Kṛṣṇā. In this way the material energy is differently named and situated in different places on the surface of the globe.
(Srimad Bhagavatam----10:2:11-12----purport).

One who is not Kṛṣṇa conscious is subjected to material desires while contemplating the objects of the senses. The senses require real engagements, and if they are not engaged in the transcendental loving service of the Lord, they will certainly seek engagement in the service of materialism. In the material world everyone, including Lord Śiva and Lord Brahmā—to say nothing of other demigods in the heavenly planets—is subjected to the influence of sense objects, and the only method to get out of this puzzle of material existence is to become Kṛṣṇa conscious. Lord Śiva was deep in meditation, but when Pārvatī agitated him for sense pleasure, he agreed to the proposal, and as a result Kārtikeya was born. When Haridāsa Ṭhākura was a young devotee of the Lord, he was similarly allured by the incarnation of Māyā-devī, but Haridāsa easily passed the test because of his unalloyed devotion to Lord Kṛṣṇa.
(Bhagavad-Gita----2:62----purport).

The foolish mundaners would have been left perpetually in the darkness of foolish activities if Śrī Kṛṣṇa, the Personality of Godhead, or His eternal associates, such as Marshal Arjuna, had not kindly taken the trouble of initiating the process of karma-yoga by the direct method of personal example. The foolish mundaners are unable to come to an awareness of the immeasurable difficulties that confront them in pursuance of their foolish mundane activities. However much they may bewilder themselves by the conception of lordship over their various actions, they are always being driven under the direction of the modes of nature—that is the considered verdict of Śrī Kṛṣṇa, the Personality of Godhead, in the Bhagavad-gītā. He says that the foolish mundaner considers himself the author or doer of all his activities by a sense dictated by his false egoism, without knowing that it is the modes of nature that lead him to do everything in all his engagements. The foolish mundaner cannot understand that he is under the spell of Lord Kṛṣṇa's illusory energy, Maya-devi, who has made the mundaner bound to do as she desires. Consequently, the foolish mundaner enjoys only the temporary results of his activities—fleeting mundane happiness or distress—and undergoes a severe penalty of servitude dictated by the modes of nature.
(Message of Godhead).