I envy no one, nor am I partial to anyone. I am equal to all. But whoever renders service unto Me in devotion is a friend, is in Me, and I am also a friend to him.
One may question here that if Kṛṣṇa is equal to everyone and no one is His special friend, then why does He take a special interest in the devotees who are always engaged in His transcendental service?
(Bhagavad-Gita-----9:29-----translation and purport).

For the Supreme Lord there are no friends, enemies or relatives, for He is completely free from all the disqualifications of ignorance that characterize the conditioned souls. On the other hand, He is extremely kind and favorable to His devotees, and He is not at all satisfied with persons who are envious of His devotees. As the Lord Himself confirms in Bhagavad-gītā (9.29):
samo 'haṁ sarva-bhūteṣu
na me dveṣyo 'sti na priyaḥ
ye bhajanti tu māṁ bhaktyā
mayi te teṣu cāpy aham
"I envy no one, nor am I partial to anyone. I am equal to all. But whoever renders service unto Me in devotion is a friend, is in Me, and I am also a friend to him."
(Srimad Bhagavatam-----6:16:10-----purport).

The fact is that Kṛṣṇa is never partial to anyone. He is always equal to everyone, but because of imperfect vision, influenced by material qualities, one imposes material qualities upon Kṛṣṇa, and when one does so he becomes a mudha, a fool.
(Srimad Bhagavatam-----7:1:6-----purport).

According to one's receptiveness—whether one be a devatā, asura, Yakṣa or Rākṣasa—Kṛṣṇa's quality is proportionately exhibited. This proportionate exhibition of Kṛṣṇa's power is misunderstood by less intelligent men to be Kṛṣṇa's partiality, but actually it is no such thing. Kṛṣṇa is equal to everyone, and according to one's ability to receive the favor of Kṛṣṇa, one advances in Kṛṣṇa consciousness.
(Srimad Bhagavatam-----7:1:9-----purport).

The Supreme Personality of Godhead is undoubtedly equal to everyone. He has no friend and no enemy, but as one desires benefits from the Lord, the Lord is very pleased to award them. The lower and higher positions of different living entities are due to their desires, for the Lord, being equal to all, fulfills everyone's desires.
(Srimad Bhagavatam-----7:9:29-----purport).

No one is Your favorite and no one is Your enemy. As the Supreme Personality of Godhead, You are equal to everyone, and everyone can take advantage of Your special protection. The fact is that although You are equal to everyone, You are especially inclined to the devotees who always think of You.
(Krsna Book).

All the 16,108 wives of Kṛṣṇa were princesses, and when each saw that Kṛṣṇa was always present in her respective palace and did not leave home, she considered Kṛṣṇa a henpecked husband who was very much attached to her. Every one of them thought that Kṛṣṇa was her very obedient husband, but actually Kṛṣṇa had no attraction for any of them. Although each thought that she was the only wife of Kṛṣṇa and was very, very dear to Him, Lord Kṛṣṇa, being ātmārāma, self-sufficient, felt neither attraction nor enmity toward any one of them; He was equal to all the wives and treated them as a perfect husband would, just to please them.
(Krsna Book).

We have all taken shelter of You because we have accepted You as the Supreme Lord and the dearmost life and soul of all of us. You are the original cause of this cosmic manifestation, You are its supreme maintainer, and You are the cause of its dissolution also. You are equal to everyone, the most peaceful supreme friend of every living entity.
(Krsna Book).

This does not mean that You are partial to the Kṛṣṇa conscious person and indifferent to the non–Kṛṣṇa conscious person. You are equal to everyone; that is Your declaration. You cannot be partial to one and not interested in others, for You sit in everyone's heart as the Supersoul and give everyone the respective results of his fruitive activities.
(Krsna Book).

The Vedas personified continued. "Dear Lord," they prayed, “You are equal to all, with no partiality toward a particular type of living entity.
(Krsna Book).