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Q. HOW IMPORTANT IS CHARACTER ?‏

A gosvāmī, or the bona fide representative of Śrī Vyāsadeva, must be free from all kinds of vices. The four major vices are (1) illicit connection with women, (2) animal slaughter, (3) intoxication, (4) speculative gambling of all sorts. A gosvāmī must be free from all these vices before he can dare sit on the vyāsāsana. No one should be allowed to sit on the vyāsāsana who is not spotless in character and who is not freed from the above-mentioned vices. He not only should be freed from all such vices, but must also be well versed in all revealed scriptures or in the Vedas. The Purāṇas are also parts of the Vedas.
(Srimad Bhagavatam---1:1:6---purport).

We should befriend and offer special respect to persons who are developed in Kṛṣṇa consciousness. Other living entities are undoubtedly part and parcel of the Supreme Lord, but because their consciousness is still covered and not developed in Kṛṣṇa consciousness, we should renounce their association. It is said by Viśvanātha Cakravartī Ṭhākura that even if one is a Vaiṣṇava, if he is not of good character his company should be avoided, although he may be offered the respect of a Vaiṣṇava. Anyone who accepts Viṣṇu as the Supreme Personality of Godhead is accepted as a Vaiṣṇava, but a Vaiṣṇava is expected to develop all the good qualities of the demigods.
(Srimad Bhagavatam---3:29:16---purport).

As for kāma and karma—desires and activities—if one engages in devotional service, one develops a different nature than if one engages in activities of sense gratification, and of course the result is also different. According to the association of different natures, one receives a particular type of body. Kāraṇaṁ guṇa-saṅgo 'sya sad-asad-yoni janmasu (B.G.-13:22). Therefore we should always seek good association, the association of devotees. Then our life will be successful. A man is known by his company. If one has the chance to live in the good association of devotees, one is able to cultivate knowledge, and naturally one's character or nature will change for one's eternal benefit.
(Srimad Bhagavatam---10:13:53---purport).

The character of Śrī Caitanya Mahāprabhu is full of nectar. Hearing about it is pleasing to the ear and mind.
(Sri Caitanya Caritamrta---3:8:101---purport).

The word caitanya means "living force," carita means "character," and amṛta means "immortal." As living entities we can move, but a table cannot because it does not possess living force. Movement and activity may be considered signs or symptoms of the living force. Indeed, it may be said that there can be no activity without the living force. Although the living force is present in the material condition, this condition is not amṛta, immortal. The words Caitanya-caritāmṛta, then, may be translated as "the character of the living force in immortality."
(Sri Caitanya Caritamrta---introduction).

Lord Rāmacandra took a vow to accept only one wife and have no connection with any other women. He was a saintly king, and everything in His character was good, untinged by qualities like anger. He taught good behavior for everyone, especially for householders, in terms of varṇāśrama-dharma. Thus He taught the general public by His personal activities.
Eka-patnī-vrata, accepting only one wife, was the glorious example set by Lord Rāmacandra. One should not accept more than one wife. In those days, of course, people did marry more than one wife. Even Lord Rāmacandra's father accepted more wives than one. But Lord Rāmacandra, as an ideal king, accepted only one wife, mother Sītā. When mother Sītā was kidnapped by Rāvaṇa and the Rākṣasas, Lord Rāmacandra, as the Supreme Personality of Godhead, could have married hundreds and thousands of Sītās, but to teach us how faithful He was to His wife, He fought with Rāvaṇa and finally killed him. The Lord punished Rāvaṇa and rescued His wife to instruct men to have only one wife. Lord Rāmacandra accepted only one wife and manifested sublime character, thus setting an example for householders.
(Srimad Bhagavatam---9:10:54---translation and purport).

A person who becomes well known due to his spotless character is called famous. It is stated that the diffusion of Kṛṣṇa's fame is like the moonshine, which turns darkness into light. In other words, if Kṛṣṇa consciousness is preached all over the world, the darkness of ignorance and the anxiety of material existence will turn into the whiteness of purity, peacefulness and prosperity.
(Nectar of Devotion).

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    Q. 293. HOW IMPORTANT IS IT TO PLEASE LORD KRISHNA ?‏

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    As stated before, the Supreme Lord can be appreciated only by devotional service. Therefore, one should be fully devoted. One should fix his mind fully on Kṛṣṇa in order to achieve Him. One should work only for Kṛṣṇa. It does not matter in what kind of work one engages, but that work should be done only for Kṛṣṇa. That is the standard of devotional service. The devotee does not desire any achievement other than pleasing the Supreme Personality of Godhead. His life's mission is to please Kṛṣṇa, and he can sacrifice everything for Kṛṣṇa's satisfaction, just as Arjuna did in the Battle of Kurukṣetra. The process is very simple: one can devote himself in his occupation and engage at the same time in chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Such transcendental chanting attracts the devotee to the Personality of Godhead.
    (Bhagavad-Gita---12:6-7---purport).

    In the Seventh Canto of the Bhāgavatam, Sixth Chapter, verse 25, Mahārāja Prahlāda says, "My dear friends born into atheistic families, if you can please the Supreme Personality of Godhead, Kṛṣṇa, then there is nothing more rare in this world. In other words, if the Supreme Lord Kṛṣṇa is pleased with you, then any desire you may have within the core of your heart can be fulfilled without any doubt. As such, what is the use of elevating yourself by the results of fruitive activities, which are automatically achieved in all events by the modes of material nature? And what is the use for you of spiritual emancipation or liberation from material bondage? If you are always engaged in chanting the glories of the Supreme Lord and always relishing the nectar of the lotus feet of the Lord, then there is no necessity for any of these."
    (Nectar of Devotion).

    Any person who is always ready to satisfy Kṛṣṇa and who is always dexterous in executing devotional service is called dharma-vīra, or chivalrous in executing religious rituals. Only advanced devotees performing religious ritualistic performances can come to this stage of dharma-vīra. Dharma-vīras are produced after going through the authoritative scriptures, following moral principles, being faithful and tolerant and controlling the senses. Persons who execute religious rituals for the satisfaction of Kṛṣṇa are steady in devotional service, whereas persons who execute religious rituals without intending to please Kṛṣṇa are only called pious.
    (Nectar of Devotion).

    The performance of different yajñas for the demigods is considered to be worship of the limbs of the Supreme Lord. The demigods are considered to be different parts of the universal body of the Lord, and therefore the ultimate purpose in worshiping them is to please the Lord by partially worshiping His different limbs. Mahārāja Yudhiṣṭhira had no such material desire; he executed all sacrifices under the direction of Kṛṣṇa, and not to take any personal advantage from them. He desired only to please Kṛṣṇa and was therefore called the best of the devotees. He was always merged in the ocean of loving service.
    (Nectar of Devotion).

    An example may be given here to illuminate the above process of spiritualization. When the iron is put into the fire and becomes red hot, the iron then develops the qualities of fire and stops functioning as iron. In the same way, when all our activities are done in terms of our relationship with Kṛṣṇa, then everything is surcharged with spiritualization. Because pleasing Kṛṣṇa has become our ultimate goal, all our activities have become spiritual activities. In a sacrifice there are five primary elements—namely, (1) the process of offering, (2) the offering itself, (3) the fire, (4) the sacrifice, and (5) the result of the sacrifice. When all of these elements become related with the Supreme Spirit, all of them become spiritualized; and at that time the whole thing becomes really a sacrifice.
    (Message of Godhead).

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