Regarding deity worship, the standard of deity worship must be kept very high in all our ISKCON centers. There should be no question of decrease, only how to increase in the quality and opulence of our arcana offerings. To supervise this essential Krishna Conscious activity requires a very fastidious person, one who can remember everything and be very conscientious to prepare everything nicely, be timely, like that. If you are very much attracted to pujari work then you should be given opportunity in some one of our ISKCON Temples to practice it very nicely. For that you consult with the officers and GBC.
You have been my student for some time, and I consider that you are one of the big men who are assisting me in this vast work, so I am naturally concerned for your well-being. I want that you should give up this idea of outside living and working and regard it only as a temporary trick of Maya. I need such strong men as yourself to stick with me and together we shall go back to Home, back to Godhead. If you have no other engagement, I would be greatly pleased if you could take up this work of selling my books and literatures everywhere, as many as possible.
( Letter to Badarinarayana,- Delhi 18th. November, 1971).

Bhānu: In the morning the Deity should be woken up not before five? The Deities should be woken up at five in the morning? Some temples it is 4:30, some temples five.
Prabhupāda: Just one and a half hours before sunrise. If the sunrise varies, then the waking time also should vary.
Sudāmā: So according to season, we should...
Prabhupāda: The rule is that one and a half hours before sunrise. So that you have to make, when the sunrise, then just one and a half hour before, maṅgala-ārati.
Sudāmā: So that's when the ārati begins, when the curtains are opened and we start offering.
Prabhupāda: Hm?
Sudāmā: One and a half hours before sunrise is when the ārati begins. Then you wake them up before.
Prabhupāda: No, no. Just waking, ārati begins. And you can offer something.
(Room conversations, April 22, 1972, Japan).

Just yesterday I have arrived here in Calcutta, and by the end of the week expect to go to Mayapur where are having a grand celebration on the Appearance Day of Lord Caitanya Mahaprabhu.
Yes, you have my sanction for installing the new Deities with the cooperation of Karandhara and/or Sudama Maharaja (I think he is there on the West coast). They know how to do it. The more you can decorate the Deities soberly, not fanatically, the more you become decorated with all honors. At the present moment, civilized man has forgotten how to decorate, therefore this mini-skirt—the business of the trees—to remain naked. Human being means to be decorated, like Krsna is decorated, not naked.
You say that you have eight brahmanas, that is very good, now engage all of them so that everyone becomes expert. By nicely worshiping the Deities we can be so pure in condition of health, mind and intelligence. Yes, all blessings of Krsna upon Saranam dasi, for her loyal book distribution. I am very pleased, and you can give both her and Satyaki dasi second initiation. So now you can have ten brahmanas, yes? I have also received your $100.00 daksina and I thank you very much for it.
Regarding Nanda Kumar, try to help him. He is a good boy and he will come out again very nicely. But he must marry that girl, we cannot play with sex-life, that is not our business. If he shows he is faithful for three months, then he again can take care of Radha-Krsna.
Your book distribution, that is very nice. Our books are unique, all this distribution means that they are being appreciated. There is no such literature throughout the whole world.
Now keep yourself pure and Krsna will help you. Krsna has become merciful upon you. I am only the agent. He has special favor upon Americans, so tell your countrymen to take advantage and spread our teaching all over the world. I hope this meets you in good health. Hare Krsna.
(Letter to Bhakta dasa - Calcutta, 4th. March, 1973).

And I am very concerned that due to your sincerity and service mood you have improved in Krishna Consciousness excellently. Whatever allocation of duty there may be, if we try to execute such specific duty sincerely, that alone can make us much more advanced in Krishna Consciousness. In the Bhagavad-gita, it is stated that for the fixed up devotee there is one duty. This duty is understood through the transparent medium via media of the Spiritual Master. It is better service to Krishna and Spiritual Master in a feeling of separation; sometimes there is risk in the matter of direct service. For example, Kirtanananda was giving me direct service by massaging, cooking for me, and so many other things; but later on by dictation of Maya, he became puffed up, so much so that he thought his Spiritual Master a common man, and was existing only on account of his service. This mentality at once pushed him down. Of course, those who are sincere devotee, they take direct service as an opportunity, but the illusory energy is so strong that it acts on this doctrine of familiarity breeds contempt. Kirtanananda was thinking I was existing on his service, instead of realizing I was giving him opportunity to do me some service.
My advice to you is to continue your good attitude that you are keeping now and this alone will help you in advancing your cause of Krishna Consciousness. I am pleased that you are very diligently assisting Rayarama. Rayarama is a sincere worker and by assisting him you will be benefited. You are doing your best and I shall advise you to continue this attitude.
Regarding smearing on the Body of Lord Jagannatha: You should always know that the Body of Lord Jagannatha is spiritual. We are given the chance of serving the Spiritual Body and according to Revealed Scriptures, we should serve the Transcendental Body of the Deity just as we try to serve our worshipable personalities. To continue a sense of devotion, it is better to wash the Body of Lord Jagannatha with hot water so that we may have the feeling that Lord Jagannatha is more comfortable. We should offer foodstuffs to the Deity and allow enough time to eat them. These are all transcendental sentiments. At Vrindaban, the Deities are offered foodstuffs and time is allowed as in the case of others. Yes, before offering anything to the Deity you must be satisfied that it is a first class offering and there is no objection if you taste it by smelling. But you should not smell for other purposes. The whole idea is that devotional service should always be immune from sense gratification.
(Letter to Madhusudana- San Francisco, 30th December, 1967).

Please accept my blessings. I beg to acknowledge receipt of your letter dated July 23, 1974 and have noted the contents. Regarding the worship of our Gaura Nitai by women pujaris, we worship Lord Caitanya in His householder life when He was with His wife, and not as a sannyasi. So, it is alright for women to do this service. But, besides this, service is spiritual and there can be no material designation. In Bhagavad-gita it is stated by Lord Krishna: striyo vaisyas tatha sudras te'pi yanti param gatim. The principle is that everyone who is properly initiated and following the rules and regulations can worship. This activity can not on the material platform.
According to the smarta vidhi, women cannot touch deity during menstrual period but the goswami viddhi allows. But it is better not to do it. One thing is that the seva can never be stopped for any reason. This also for the cooking. (Letter to Amsu- Vrindaban, 13th. August, 1974).

Syamasundara is a good servitor from the very beginning, and so is Harsarani. I am very much obliged to you all that you are taking care of Jagannatha so nicely. The more you make the Deity of Jagannatha attractively dressed, the more you shall become spiritually attractive.
If Jagannatha desires, then I may also join you, but the idea of making San Francisco as New Jagannatha Puri is my transcendental dream, and if you fulfill this dream, I shall be so much obliged to you all.
The example of Naradaji, that when he realized Krishna in his previous life, that life and next life, there is no difference. The example is given sometimes in the coconut skin when it is dried up, the fruit within the covering of coconut is hard. And if the coconut is shaken, it is found that the coconut fruit is moving within. Because it has dried up and broken away from the inner walls of the coconut skin. So it has nothing to do with the outer skin, even though it appears that it is within that skin. Similarly, when one is purely in Krishna Consciousness, it may appear that he is within the material existence, but actually he has nothing to do with it. He is dried up, like the coconut fruit; and that process of drying-up is forgetting all sense gratification, and executing Krishna Consciousness full time. So, when one is purely in Krishna Consciousness, his present life and in future life are identical.
(Letter to Upendra-Allston, Mass, 1st, June, 1968).

Just like we are trying to keep you on the spiritual platform. That is bhakti-yoga—always engaged in devotional service. Then you are above all these material qualities.
That is confirmed in the Bhagavad-gītā:
māṁ ca vyabhicāriṇi
bhakti-yogena yaḥ sevate
sa guṇān samatītyaitān
brahma-bhūyāya kalpate
(B.G. 14:26)
Anyone who is fully, constantly, twenty-four hours engaged, avyabhicāriṇi... Avyabhicāriṇi, without any stoppage. Therefore I want that in our temple there should be program that we are always engaged in devotional service, twenty-four hours. But because we have got this material body we require a little rest, the minimum rest, as minimum as possible. Because the sleeping means waste of time. We are supposed to be engaged twenty-four hours in the service of the Lord, but as it is not possible, we have to sleep, take little rest, so that should be the minimum. Because the whole period sleeping means waste. So all these Gosvāmīs, they used to sleep not more than two hours. That was also not possible in some day. They were so busy in writing books and other...
So this should be minimized, and we should be engaged twenty-four hours. If we remain engaged in that way... We have got so many engagement. We are daily singing—I do not know whether you understand the meaning—śrī-vigrahārādhana-nitya-nānā-śṛṅgāra-tan-mandira mārjanādau, yuktasya bhaktāṁś ca niyuñjato 'pi vande guroḥ śrī-caraṇāravindam . We have got śrī-vigraha. The śrī-vigraha-sevā—all rising early in the morning, arrange for maṅgala āratrik, then dressing, then offering food, then āratrik, so many hours. The whole day can be used in that way. Then reading books, class, taking care of the temple. Tan-mandira-mārjanādau. Don't think that if one is engaged in the Deity worship and if one is engaged in the gardening work there is distinction. No. The one who is working as a gardener, he is as good as the one who is dressing the Deity, because it is Absolute plane. There is no difference between... Just like in the material world, if one is working as manager and the other is working as menial servant, there is difference of pay or difference of service. No. In the spiritual world there is no such thing. In the spiritual world even a small ant who is serving Kṛṣṇa by chance... Suppose if there is an ant and the flower is thrown into the lotus feet of Kṛṣṇa and the ant kisses the lotus feet of Kṛṣṇa, he is as good as the pūjārī. This is spiritual world. So we should give everyone chance how to serve Kṛṣṇa. Then he will remain on the upper platform. Samatītya. Atītya mean transcending. Etan guṇān. Etan guṇān means because the material world is complicated with the modes of material nature, so this is called guṇa. So anyone who is engaged constantly in devotional service, sa guṇān samatītyaitān (B.G. 14:26), he immediately transcends the influence of the material qualities. Sa guṇān samatītya etān brahma-bhūyāya kalpate.
So these things will be discussed, that "Such person is no meant for going to the hell." No. They are not meant. It is stated that such devotees, they will not in dream also see what is hellish condition of life. They are so, mean, guaranteed. So this hellish condition of life is meant for the persons who are rotting in these material modes of nature, and if you remain above the influence of material nature, always being engaged in devotional service... We have got varieties of service, and we have got such program. So if, some way or other, if we remain engaged always in devotional service, then there is no question of downfall or going to the hellish condition of life.
(Lecture on Srimad Bhagavatam-6:1:6--Honolulu, June, 8th. 1975).

I thank you for your letter brought to me by Rayarama. Yes, 15 minutes is sufficient time for the offering to remain on the altar. You do not need to lay down Lord Jagannatha on a bed, by mantra you say my dear Lord please take rest. In temples, there are two sets of deities, the big set is always on the throne, and the smaller set is handled, taken out for a stroll, laid to bed, etc. There is no difference in the small and large set, of course.
The prayer means: I offer my respectful obeisances to my Spiritual Master who has opened my eyes by the torch of knowledge, while I was in the darkness of ignorance.
That book of speeches by Bhaktisaranga Goswami may be kept carefully. It has to be returned. In meantime, if you like, you can copy it by typewriter.
My dear boy, lecturing for Krishna has nothing to do with this body. If I would not have lectured, how you would have come? So as far as possible I am taking care of my health, but Krishna's service must be executed, even at the risk of life. A living entity gets millions of opportunities to get a type of body, but hardly he gets opportunity to serve Krishna. The service of Krishna must be executed at all risks, but do not worry; I am taking care of my health by the help of Gaurasundara. Hope you are well.
(Letter to Madhusudana--Los Angeles, 24th. January, 1968).

Please accept my blessings. Thank you very much for your letter dated August 26, 1972, and I have noted the contents carefully, along with your check for $50, which has been duly deposited in my Book Fund. Thank you very much. As for your questions, Lalitananda means one who takes his pleasure from Lalita, who is one of the chief Gopis around Krishna. So you are the servant of one who takes his bliss from Lalita. Yes, if there is arrangement for swinging the deities sometimes, that is all right. Anything may be done which will be pleasing to the Lord, and He is often fond of swinging motions. You may place cows and peacocks on the altar at Montreal, that will be nice. So far I am concerned, I have no objection if there is carved form of guru on the Guru-Gauranga altar, but one thing, is unless that sculptor is very excellent, it should not be attempted. How will you get photos from all angles of vision for the carving process? Unless it can be done very nicely, just perfectly realistic, he should not do it. Yes, God is always there in His Arca Vigraha form, either as Krishna or Rama or Caitanya, whatever. So He must be offered all respects as if He is there personally present, and if you are always sincerely chanting and following our Krishna Consciousness programme of chanting and other things you will very quickly develop the eyes to see Krishna there.
So far installing deity in your home is concerned, better to wait until you move into the temple when you are little older. Meanwhile try and attend to the temple as often as you are able, and always without fail daily chant 16 rounds and follow the four prohibitive restrictions, and in due course of time you will feel yourself becoming happier more and more in Krishna Consciousness.
(Letter to Lalitananda--New Vrindaban, 2nd. September, 1972).

If we simply imitate, oh, that will not do. So do not try to imitate, follow the simple rules and regulations, it is very nice, and above all, chant Hare Kṛṣṇa. You'll become purified. Without being purified you cannot touch Rādhā-Kṛṣṇa. In the Vedas it is stated, "Without becoming Brahman you cannot approach Brahman." Just like without becoming fire you cannot approach fire. Because the inconsistency of temperature. It will burn. Just like here is fire, and I am feeling temperature, but the fire flames within the fire, they do not feel because the temperature is the same. Similarly, without becoming Brahman, without understanding oneself, realizing himself, nobody can... Kṛṣṇa is the Parambrahman. Paraṁ brahma paraṁ dhāma pavitraṁ paramaṁ bhavān (B.G.10:12). That is stated in the Bhagavad-gītā. Puruṣaṁ śāśvatam, therefore one has to keep himself very purified; otherwise you cannot touch Kṛṣṇa. That is not possible. It is fire, so you have to become fire. And how to become fire? Fire, you are also fire, but now you are covered fire, covered by this material body. Therefore you have to spiritualize this body by purificatory process. The same example, just like the iron rod, it is iron, but you put into the fire. It becomes warm, warmer, warmer, then red hot, then it is fire. Similarly, by this process, chanting process, by regulative process, you are becoming warmer, warmer, warmer, warmer. And when you fully become red hot warm, then your body is as good as Kṛṣṇa's. So we have to keep ourself always in the fire of Kṛṣṇa consciousness; then everything is all right. (laughs) Otherwise, it will become dull and it will be simply idol worship. That's all. That is the difference between idol worship and Deity worship. If there is no life, then it is idol worship, hedonism. And when there is life, feeling, "Where is Kṛṣṇa? Here is Kṛṣṇa. Oh, I have to serve Kṛṣṇa, I have to dress Him, I have to serve Rādhārāṇī, She is here. Oh, I must do it very nicely. And as far as possible decorate Her to the best capacity." In this way, if you always feel Kṛṣṇa conscious, then you are fire. The same example, keeping with the fire. And if you think it is a brass-made doll, I mean to say, idol... Ye yathā māṁ prapadyante tāṁs tathaiva bhajāmy aham (B.G.4:11). If you think this is a brass-made idol, then it will remain a brass-made idol to you forever. But if you elevate yourself to higher platform of Kṛṣṇa consciousness, then Kṛṣṇa, this Kṛṣṇa, will talk with you. This Kṛṣṇa will talk with you.
There is a Vaṁsīdāsa Bābājī Mahārāja, he was talking with his Deity. And Kṛṣṇa... Just like Madana-mohana, He was talking with Sanātana Gosvāmī. Madana-mohana... Sanātana Gosvāmī at that time had no temple; he was hanging his Deity on the tree. So Madana-mohana was talking with him, "Sanātana, you are bringing all these dry capatis, and it is stale, and you don't give Me even little salt. How can I eat?" Sanātana Gosvāmī said, "Sir, where shall I go? Whatever I get I offer You. You kindly accept. I cannot move, old man." You see. So Kṛṣṇa had to eat that. (chuckles) Because the bhakta is offering He cannot refuse. Ye māṁ bhaktyā prayacchati. Real thing is bhakti. What you can offer to Kṛṣṇa? Everything belongs to Kṛṣṇa. What you have got? What is your value? And what is the value of your things? It is nothing. Therefore real thing is bhaktyā, real thing is your feeling. "Kṛṣṇa, kindly take it. I have no qualification. I am most rotten, fallen, but (begins to cry) I have brought this thing for you. Please take it." This will be accepted. Don't be puffed up. Always be careful. You are dealing with Kṛṣṇa. That is my request. Thank you very much. (Sri Sri Rukmini Dvarakanatha Deity installation--Los Angeles, 16th. July, 1969).

Yes, please decorate Jagannatha with very attractive nice clothing and ornaments, helmets, as brightly and magnificently as possible. The sample of decorating Jagannatha is already instructed to Harsarani, and in that way you can make arrangements. There shall be sufficient flower garlands for them daily also.
The decoration should be so attractive that people when seeing Jagannatha will forget all attractiveness of Maya. Then it will be successful, and actually, this is the process of decorating Jagannatha. Our eyes are attracted by the beauty of Maya, but if our eyes are attracted by the beauty of Krishna, the Jagannatha, then there is no more chance of our being attracted by Maya. In other words, when seeing Jagannatha nicely decorated, we become freed from the clutches of Maya.
I am sure if you and your husband, Mukunda and Janaki, and Syamasundara. and Malati join, certainly the London program will be a grand success. I have already written about this to your husband, and you can know from him about this program.
The report of the Brahmacari classes is very good; I do not mind that it is only two boys; if you work combinedly and very nicely, that is the program. We can not expect that everyone shall become Krishna Consciousness, because only the most pious and fortunate living entities can join this movement. But we are giving chance for everyone and it is up to him, to take advantage or not. You will be glad to know that our the super most contribution to the world, namely, Teachings of Lord Caitanya, is coming out very soon. The letter composition is already complete, and I am seeing the final proof, and the book will be ready by the month of September. So, if you can organize a nice Kirtana party backed by this book, our program will be a grand success. Let us hope for the best by the Grace of Lord Krishna. I hope this will find you in good health.
(Letter to Yamuna--Montreal, 7th. June, 1968).